PRINX is taking the lead. From the 2026 season onwards, PRINX becomes the lead brand within its ongoing multi-year partnership with Garrett Truck Sport, bringing a clear brand focus and renewed momentum to the motorsport programme.
The next phase of the collaboration was shaped during a strategic meeting held in London, where the PRINX and Garrett Truck Sport teams came together to reflect on the 2025 season and look ahead. Discussions focused on future direction, creative alignment, and how the partnership will be expressed both on and off the racetrack in the coming season.
With PRINX now leading the programme, the partnership supports the brand’s growing presence in the European commercial tyre market and the continued rollout of the PRINX Truck & Bus range. Performance, reliability, and long-term collaboration remain central to the shared vision, connecting motorsport ambition with everyday business reality.
PRINX takes on the flagship role while continuing to present a strong and balanced house of brands. Alongside PRINX, Austone Tires and Fortune Tires remain part of the Group’s portfolio, with Chengshan Tires completing the family. Together, the brands move forward under one unified motorsport platform, offering clarity and consistency to partners across Europe.
“This is a great opportunity for the PRINX brand to gain greater visibility and bring our portfolio into the spotlight,” says Ari Salah, Marketing Manager at PRINX. “We are looking forward to the upcoming events and are pleased to share this journey with our partners. Updated PRINX flagship branding and livery will be revealed ahead of the 2026 season.”
From a commercial perspective, the transition further strengthens PRINX’s role within the European market. Adrian Costache, Commercial Director at PRINX, adds: “Taking the lead brand role allows us to focus the partnership more clearly on our commercial priorities in Europe and to support our partners with a strong, consistent presence throughout the season.”
Beyond visibility on track, the partnership is designed as a platform for connection and exchange. Throughout the 2026 European Truck Racing Championship season, PRINX will welcome selected partners and guests to its hospitality programme at key race events, creating space for shared experiences and closer collaboration in an authentic motorsport environment
