Point S Tyre & Autocare, the UK’s leading independent tyre dealer and car maintenance network, says its members can expect a year of further network development and progress, building on the substantial investment made in 2022.
Throughout last year, Point S invested considerably in its network of independent auto centres. Members benefitted from several initiatives that were rolled out by UK Network Operations Manager, Wayne Daniel, and his team during the year.
A key focus for the network in 2022 was bolstering its training infrastructure. In September, Point S appointed Jon Taylor to the brand-new role of UK and European Training Manager, with Taylor responsible for researching, managing and overseeing a bespoke training programme for the Point S network. With the building blocks now in place, members will be able to take full advantage of Taylor’s extensive experience, arming themselves with the skills and knowledge they need to stay ahead of the curve.
Last year also saw Point S lay the foundations for its new fleet proposition to help members grow their presence in the fleet market. In August, Tony Valentine was appointed as Fleet Manager, responsible for building close relationships with UK fleet operators and working closely with network members to develop a one-stop shop for fleet service, repair and maintenance. Valentine’s appointment represented the first step in a long-term plan to replicate the success of Point S’ fleet model in Europe.
The investment didn’t stop there. Point S members are always able to capitalise on extensive marketing support, but the tail end of 2022 saw a raft of initiatives to help boost the network’s profile and drive footfall. During October and November, for instance, a national television advertising campaign on Channel 4 saw over 15 million viewers invited to contact their local Point S Tyre & Autocare branch for a free, no obligation tyre check. Members also benefitted from a redesign of the Point S website, www.point-s.co.uk, which boasts an improved user experience to make it easier for visitors to access members’ own websites.
Wayne Daniel, UK Network Operations Manager, said, “2022 was a year of development and consolidation for the Point S network. Across the network, we took steps to provide each and every one of our members with the tools to safeguard their businesses in the present and for the future. Looking forward to 2023, and with 300 centres now under our umbrella, it is essential that we continue to deliver the right opportunities and support for our members to ensure that they can take their businesses to the next level.”
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