Pirelli Appoints Matteo Bonciani as Head of Motorsport Communications

Matteo Bonciani has been appointed as Pirelli’s Head of Motorsport Communications – responsible for communications throughout all the company’s motorsport programmes that include Formula 1, the World Rally Championship, and GT – as the Italian firm restructures its motorsport department within the overall communications and brand image department.

Bonciani, from Florence in Italy, is a professional journalist who joined Ferrari’s product and Formula 1 press office in the 2000s before becoming Communications Director for the Asia-Pacific region. He moved to the FIA, International Automobile Federation, in 2010 prior to being appointed as Formula 1 Head of Communications one year later: a position he held until 2019.