Pirelli UK is supporting long-time partner TyreSafe, the UK’s tyre safety charity, for this year’s Tyre Safety Month campaign by joining forces with Burton Albion Football Club to help raise awareness of the importance of tyre maintenance and vehicle safety amongst motorists.
As part of the initiative, Burton Albion first-team players and members of the coaching staff visited Pirelli’s flagship UK retail space, the Burton Pirelli Performance Centre. During a tour of the facilities, activities highlighted TyreSafe’s ‘ACT Before You REact’ campaign message, encouraging drivers to regularly check their tyres for: air pressure, condition and tread depth. Tyre Safety Month 2026 focuses on helping road users prepare for the unexpected by carrying out simple tyre checks that can improve safety, highlighting the importance of tyres as the only point of contact between a vehicle and the road.
The activity continues Pirelli UK’s longstanding support of TyreSafe, which the company has supported since its inception. Earlier this year, Pirelli received a Special Recognition Award from TyreSafe in acknowledgement of its ongoing commitment to the UK, as the only remaining tyre manufacturer producing finished product.
In addition to the campaign with Burton Albion Football Club, Pirelli UK will continue its educational outreach through a series of upcoming sessions with Level 3 Motor Vehicle students at Burton & South Derbyshire College. The sessions will provide practical guidance on tyre technology, maintenance, safety best practice and career opportunities within the automotive and tyre industry, helping to build awareness among the next generation of technicians.
Matt Bell, Marketing Director at Pirelli UK, said: “Tyre Safety Month provides an important opportunity to remind motorists that a few minutes spent checking their tyres can make a significant difference to safety. By working with our long-standing partner Burton Albion Football Club and supporting TyreSafe’s campaign, we can help reach new audiences with simple but important messages around tread depth, tyre condition and correct inflation pressures. We are also proud to continue engaging with Level 3 Motor Vehicle students, helping to support future talent entering our industry while reinforcing the importance of tyre safety from the very beginning of their careers and as they also get behind the wheel for the very first time as young drivers.”
