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PCL Sales Director to Retire after 17 Years of Success

PCL Sales Director, Simon Shorter has relinquished his role in charge of End User and OEM sales at PCL to spend more time with his family as he looks forward to celebrating his 60th birthday.

Simon joined PCL in 2005 after gaining an MBA at Manchester Business School and following seven years working in city finance and undertaking senior sales and marketing roles at various companies.  His extensive expertise and experience have enabled him to achieve substantial growth in sales and profitability for the Sheffield-based company, with significant expansion on the international marketplace for PCL’s world-leading products, setting up operations in China, India and the US among others. As a result, PCL is now an established worldwide brand with an enviable reputation as a leading global supplier of high quality, reliable and advanced tyre inflation and pneumatics equipment. He intends to continue his charity work and lecturing at Sheffield Hallam University.

Simon’s knowledge has secured considerable product development in PCL’s core markets of tyre inflation, petrol forecourt, N2 and pneumatics, with increasing penetration in aviation and non-tyre inflation areas.  Speaking ahead of his retirement, Simon said: “It has been an honour to work for such a traditional yet forward-thinking company. Taking the reins as Sales Director for the OEM division and collaborating with excellent people has allowed me to continue to build strong teams and develop overseas operations with the expertise required to continue driving the business forward.

“I have thoroughly enjoyed my time at PCL, building customer and supplier relationships as well as friendships around the world. However, I am now looking forward to a more relaxed pace of life with my family and will be leaving PCL in the very capable hands of our Sales and Marketing Director, Lee Wright.”

Congratulating him on his long and dedicated service for PCL, Lee said: “Simon has made an enormous contribution to the company’s advancement and international development. His passion and in-depth knowledge of the industry have taken the PCL brand from strength to strength. We will be sorry to see him leave us and wish him a well-earned and happy retirement.”