PCL Continues to Expand its Team with Appointment of New Area Sales Manager

Sheffield-based pneumatics expert PCL is driving forward its partnership strategy for 2021 with the appointment of another new professional to its sales team as part of a restructuring of territories.

Chesterfield-based Laura Briggs joins PCL from construction industry giant, Hilti, where she gained a proven track record in building strong customer relationships, exceeding targets through solutions-based selling of their cutting-edge technology.

Laura’s in-depth experience made her the ideal candidate for her role at PCL, where she will be responsible for building existing relationships and developing new business for the world-leading PCL and TECALEMIT brands in the North of England, along the M62 corridor.

“I have been brought in to add value on the solutions side of the business,” said Laura. “My mission is to really get to know the businesses PCL deals with and what makes them tick, looking at their strengths and weaknesses to work diligently with them as a partner, not just a supplier.”

Embarking on a new role during these difficult times amidst the pandemic is a challenge, but it’s one Laura is embracing even though the lockdown is preventing customer visits. Until restrictions lift, Laura is immersing herself in the familiarisation of PCL’s products and company values to ensure she is well-equipped to provide strategic advice, so that customers feel supported and valued long-term through avenues such as Partner+.

Laura said: “A massive part of me wanting to come to PCL is that it’s a family-orientated UK business where employees and customers come first, but as part of the HORNGROUP of companies they still have a big reach globally. Throughout COVID-19 PCL has maintained a focus on the bigger picture, they have still been recruiting and kept the sales team at work, pushing forward to support existing customers, whilst looking at gaps in the market and potential prospects. No one is just a number here; we are all working towards the same common goal. We are not just focused on transactional business.”

PCL Sales Director Lee Wright said: “Laura’s attitude and approach is perfectly aligned to our company values and dedication to helping our customers to develop long-term and flourish. COVID-19 has been devastating for many industries, and we are completely committed to supporting our partners and customers to make it through this. Laura’s intent to gain insight and add value to the businesses we deal with is exactly what we are looking for, and we are delighted to welcome her onboard.”