OmniSource has announced the appointment of Rob Montasser as Vice President of Sales for the U.S. market. Rob brings over two decades of extensive experience in sales leadership, organisational development, and strategic planning within the tyre, automotive and other industries. He has held several senior leadership positions at Falken Tire, Dunlop Motorcycle Tires, and Goodyear, and his expertise will be instrumental as Omni United Group continues to expand its U.S. presence.
In his previous role as Vice President at Falken Tire, a subsidiary of Sumitomo Rubber North America, Rob led the North American sales organisation for Passenger Light Truck (PLT) and Truck and Bus Radial (TBR) tyres, driving unit growth and enhancing sales execution across multiple channels. His leadership at Falken across his prior positions solidified his reputation for building and fostering customer relationships, developing high-performing teams and executing effective sales and organisational strategies.
Based in Dallas, Rob will collaborate closely with the leadership team to drive U.S. sales and operations, focusing on expanding market share, optimising sales strategies, managing sales channels, and enhancing brand presence, particularly for Omni United Group’s flagship brand, Radar Tires.
“The U.S. is a key market for us with immense growth potential,” said GS Sareen, President and CEO of Omni United. “With Rob’s extensive experience, I am confident we will expand our presence and continue to grow. I am excited to welcome Rob to the Omni family and look forward to working closely with him to drive our success forward.”
“I am thrilled to join the Omni family and I look forward to working with our great team to drive growth and innovation in the U.S. market. Together, we will build the Radar brand so that it delivers an exceptional value proposition for our dealers, for the independent retailers, and of course for the end user. said Rob Montasser, Vice President Sales, OmniSource.
For more information about Omni United Group or Omnisource, please contact info@omni-united.com.
