Omni United has announced a partnership with renowned Italian automotive design house, GFG Style. The Automotive Design House will design Omni’s flagship brand, Radar Tyres. The ground-breaking collaboration will challenge the status-quo in the industry and bring more sophistication and contemporary design to the market. This move will take Radar’s product offering to the next level and enhance consumer appeal, keeping the Radar brand top-of-mind for dealers and consumers.
Italian design house, GFG Style, was born from the extraordinary experience in the field of car design led and founded by father and son duo, Giorgetto and Fabrizio Giugiaro. Giorgetto is well-known all over the world for his success in designing vehicles for high-end manufacturers. In 1999 he was named the Car Designer of the Century by Global Automotive Elections Foundation. Fabrizio has been active in automotive design, industrial design and the development of car interiors and exteriors for public and private clients for over 30 years. The duo has been directly responsible for creating over 300 standard production models and more than 200 research prototypes for numerous manufacturers. Giugiaro has been responsible for the design of some of the most prestigious and iconic brands including Aston Martin, BMW, Bugatti, Ferrari, Lotus, Maserati and more.
Utilising the design expertise of Giugiaro, the company plans to launch new ranges in 2022. Coupled with Omni’s extensive expertise in engineering and manufacturing, the team plans to bring to market products with the optimal balance of functionality and aesthetics.
“The time has come to bring more sophisticated and contemporary design elements to the forefront of the tyre industry. Omni has partnered with one of the most renowned automotive design companies in the world to meet this need,” said G.S. Sareen, President and CEO of Omni United. “It is our mission to provide our customers with a value product that is focused on premium design. The same people who have designed some of the most iconic car brands will be designing our tyres. In 2022, our customers will see an exciting new range of products with cutting-edge designs that will add even better aesthetics to their vehicles.”
The partnership will see a series of design-driven, functional tyre ranges planned into 2024. The first range, an extreme off-road tyre, is expected to hit the North American market in Q3 of 2022. The Renegade-X will cater to the off-road enthusiast and feature a “stealth” inspired tread block design offering a combination of aesthetics and world-class performance attributes. The Renegade-X will be available in over 40 sizes, with rim diametersfrom 16”to 30”.
The company also plans to launch a high-performance tyre designed for sport, passenger cars and SUVs. The range is targeted for an early 2023 launch.
“We are very excited to be collaborating with a forward looking and dynamic company like Omni United who has design in their DNA. This is a collaboration where both Omni and GFG Style bring their respective expertise and experience to create products that offer a unique aesthetic as well functionality. Over the next few years we are looking to create a series of unique and ground breaking products” said Fabrizio Giugiaro, founder, GFG Style
Radar Tyres is a design-driven brand that offers safety, performance and sustainability for all. The brand’s mission is to make premium vehicle ownership accessible to all, by offering tyres with a unique combination of technology and sustainability, designed and engineered without compromise. Distributed in over 50 countries, Radar Tyres offers a wide selection of patterns, fitments and performance attributes. This unique range of choices allows any driver, in collaboration with our skilled global dealer network, to select the perfect fitment for their vehicle and their unique driving requirements.
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