At the end of June 2024, the first Nexen InnoForum was held at the Allianz Stadium in Turin in cooperation with Juventus FC. The event, organised as a Dealer Conference for direct retailers from all over Italy, was a great success and marked a milestone in the partnership between Nexen Tire and Juventus, which started almost a year ago. The Dealer Conference attracted a total of over 70 participants from all over Italy and provided a platform for direct exchange and strengthening relationships with dealers.
“The first Nexen InnoForum at the Allianz Stadium in Turin was an important step in strengthening relationships with our dealers and promoting our partnership with Juventus FC. We look forward to future events and joint successes,” said Taeho Kim, Managing Director Italy at Nexen Tire.
The event took place in different areas of the Allianz Stadium starting in the press conference room where, after a Corporate presentation, the schedule continued with an appearance by Juventus legend Claudio Marchisio, former Italian soccer player and midfield star. He gave a speech after the Nexen Tire company presentation. This was followed by a Q&A session and an autograph session with him.
After the conference, the participants had the opportunity to visit the Juventus Museum and take part in an exclusive stadium tour. The day ended with a joint dinner in the hospitality area “Legends Club”, which allowed the participants to round off the evening in a special and exclusive atmosphere.
The Nexen InnoForum is the new dealer conference program that Nexen Tire launched in Europe earlier this year to introduce Nexen’s most up-to-date progress in business by engaging with the customers.
