Nexen Tire, a global leader in tire manufacturing, is proud to announce the extension of its successful partnership with SK Slavia Praha, one of the leading football clubs in the Czech Republic finishing in 2nd place in the Fortuna Liga in 2023/24 season. This marks the fourth consecutive year of collaboration between the two organisations, highlighting the mutual commitment to growth and excellence.
The renewed partnership aims to secure Nexen Tire’s strong position in the market by leveraging the popularity and reach of SK Slavia Praha. Through this collaboration, both Nexen Tire and SK Slavia Praha will engage in various co-branded activities designed to enhance brand visibility and fan engagement across the region.
“We are thrilled to continue our partnership with SK Slavia Praha,” said Peter Gulow, Vice President Europe Central & East at Nexen Tire. “This extension represents our dedication to engaging more with the football fans in Czech Republic where our European factory is based. We look forward to further mutual investment that will bring exciting opportunities for both Nexen Tire and the fans of SK Slavia Praha.”
As part of the extended partnership, Nexen Tire will benefit from increased branding opportunities within the Fortuna Arena, enhanced online advertisements, and innovative matchday promotions. These initiatives are designed to maximise exposure and create memorable experiences for fans.
“We appreciate Nexen Tire as a partner and their long-term cooperation with our club,” said Jaroslav Tvrdík, Chairman of the Directors Board at SK Slavia Praha. We are looking forward to future projects that will benefit not only the club but also our fans thanks to the joint activities we are planning with our partner Nexen Tire,” added Jaroslav Tvrdík.
Nexen Tire has recently completed the second phase of expansion at its European plant in Zatec, Czech Republic. This state-of-the-art factory has the capacity to produce up to 11 million tyres annually, reinforcing Nexen Tire’s dedication to innovation and growth in the European region.
