The excitement is building as Nexen Tire celebrates its involvement with two of its most significant football partners: Juventus and Manchester City. As a partner of both Juventus and Manchester City, the company is pleased to offer its top customers the chance to attend the historic match between Juventus and Manchester City, scheduled for December 11, 2024, at 9:00 p.m. CEST at the Allianz Stadium.
This event holds particular significance, as it marks a unique occasion where both partners will share the same pitch, which can be considered as a “Nexen Derby”, with the company proud to provide selected retail customers the opportunity to experience this unique occasion.
Taeho Kim, Managing Director of Nexen Tire in Italy, stated: “We are excited to provide our partners with the opportunity to be part of this special event, where for the first time at Nexen, both of our sponsored teams will face each other on the field. It’s a unique occasion, and we’re thrilled to share it with our valued guests, offering them an unforgettable experience.”
The partnership with Manchester City began almost a decade ago and made history in 2017 when City became the first Premier League club to announce a sleeve sponsorship. To this day, NEXEN TIRE branding continues to feature prominently on the team bus, the iconic bridge linking the City Football Academy to the Etihad Campus, as well as maintaining a significant presence on LED displays at both the Etihad and Joie Stadium.
In addition to being alongside fans on matchdays, Nexen also feature across digital content and creative campaigns across Club channels and support Manchester City’s Official Charity, City in the Community (CITC), through various initiatives.
An active sponsorship with Juventus commenced in the 2023/24 season, entering its second year with various collaborations already in place. The most recent of these was an event with club legend Claudio Marchisio, held at the end of June to celebrate the conclusion of the first season as a sponsor and to kick off the new season.
Proud of its partnerships, Nexen Tire remains committed to supporting both clubs in their respective journeys and is particularly excited for Juventus and Manchester City to come together ahead of a huge European tie, as well as providing some of its fortunate dealers with the chance to witness the upcoming match.
