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Nexen Tire Announces Participation at The Tire Cologne 2024

Nexen Tire, a leading global tyre manufacturer, is excited to announce its participation in the upcoming The Tire Cologne 2024, to be held in Cologne, Germany, from June 4th to June 6th.

The Tire Cologne is a premier trade show for the tyre industry, attracting major tyre, wheel, automotive accessory, and service companies from around the globe. The event, hosted at the Cologne Trade Fair, serves as a significant platform for showcasing the latest products and innovations in the industry.

Nexen Tire’s booth will create an inviting space to welcome customers and media and immerse them in the Nexen experience. The entrance area will prominently display product exhibits and at the same time focus on Original Equipment combined with EV. This area will also be the highlight for the press conference and evening events. The central area will offer an interactive experience zone, including a motorsport simulator and a miniature of Europe Plant. The booth is rounded off by two meeting rooms with an adjoining catering area to have private and also relaxed discussion with the audience.

Ranging across five categories: summer, winter, all-season, electric vehicle, and racing tyres, Nexen Tire will be displaying total eight different products. As one of the highlights the company will be introducing two products WINGUARD Sport 3 and WINGUARD ice 3 making their debut in alpine and Nordic winter markets. Representing the group of award-winning products, the N’BLUE 4Season 2 as well as the N’FERA Sport will be exhibited for all-weather and summer tyres. Lastly, to feature its Original Equipment (OE) and being specifically engineered for use on electric vehicles, Nexen Tire will be displaying KIA EV6 which is originally equipped with the N’FERA Sport SUV EV.

The presentation of the new products will be hold twice on June 4th, in German from 11:00 to 11:30 AM and in English from 2:00 to 2:30 PM. Nexen Tire among other things will be providing insights of the new products and also showcasing the company’s major milestones within the last years in terms of growth in Original Equipment and expansion of Europe Plant.

“We are proud to present our latest, innovative products at The Tire Cologne once again after commencing the success-story of N’BLUE 4Season 2 with its product launch during our participation in 2022,” said DC Kim, Vice President Europe Sales & Marketing.“We hope to continue in the same manner by launching two new winter products for both alpine and Nordic markets. We’re looking forward to inviting our customers from around the globe on the journey from product presentation over their own experience to finally meaningful discussions at our booth.”

Finally, the first day of the fair ends with an autograph session with the Eintracht Frankfurt legends Ervin Skela and Alexander Schur from 18:30 to 19:30, providing a unique opportunity for attendees to meet these football icons.

Members of Nexen Tire Europe’s executive team will be present at The Tire Cologne 2024. Visitors can meet them at booth A-010/B-019 in Hall 6 to learn more about the company and its products.