National Tyres and Autocare are delighted to announce they have won an award for their work promoting tyre safety to UK drivers. Their achievements were recognised by TyreSafe, the UK charity dedicated to raising awareness of tyre safety. National came first in the highly competitive Tyre Retailer category this year, following their win in the Online & Social Media category last year.
‘I am very proud to accept the award on behalf of all our team at National Tyres and Autocare.’ comments Michael Bourne, Group Marketing and eCommerce Director. ‘Following on from our win in the Online & Social Media category last year, it further demonstrates our unrelenting commitment to educate drivers about the importance of tyre safety. Every day in our branches we see examples of inattention towards the condition of drivers’ tyres, and this is why we take our responsibility to educate and inform ALL drivers very seriously.’
TyreSafe estimate that over 27% of tyres on UK roads may be illegal at point of replacement* and that over 2.2 million MOT failures are due to tyre defects in a normal year.**. With these alarming figures in mind, National created a range of tyre safety services and promoted these widely to the general public alongside a year-long educational campaign focussing on tyre safety. Branch services included free tyre safety checks, vehicle inspections and services packages, an MOT pre-booking facility, plus financial support packages to help spread payment for vital repairs.
Stuart Jackson Chairman of Tyre Safe agreed. ‘National Tyres and Autocare achieved superb reach from its campaign, which was well thought out and evaluated. It demonstrated great commitment from the company and recognition across the board for all the staff’s support and hard work this year. Many congratulations to National Tyres and Autocare for being worthy winners of TyreSafe’s Retailer of the Year Award 2021.’
Michael Bourne adds ‘Our hardworking colleagues in our branch and mobile tyre fitting networks play a vital role keeping our roads safe and often go the extra mile for our customers, so it is tremendous to have our efforts recognised by TyreSafe for the second year running.’
Find out more about this story online: https://www.national.co.uk/blog/tyresafe-award-winner-2021
FACTS COURTESY OF TYRESAFE, VERIFIABLE AT https://www.tyresafe.org/tyre-safety-infographics
* TyreSafe survey in partnership with Highways England 2016; **DVSA
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