Micheldever Tyre Services (MTS) and Turkish tyre manufacturer Petlas Lastik Sanayi ve Ticaret A.Ş (“Petlas”) have signed an exclusive five-year distribution agreement, with the rights to distribute its primary Petlas brand.
The new deal, which runs initially until 2028, will cover the passenger car, 4×4 and light truck tyre segments across the United Kingdom.
The partnership will see MTS add Petlas to a long list of exclusive mid-range brands that it has successfully developed through its dealer programmes.
It will also further strengthen MTS’s offer to its independent tyre dealer network by providing its customers with multiple brands and added value by developing strong, mutually beneficial partnerships with stable, quality suppliers such as Petlas.
Oğuz AY, Executive Director – International Sales and Marketing for Petlas said: “This partnership is a testament to Petlas’s commitment to expanding our reach in the UK market and providing our customers with high-quality tyre solutions.
“With MTS’s expertise and commitment to providing outstanding services to its customers, we are confident that this partnership will drive growth and success for both companies.
“As we embark on this new partnership with Micheldever Tire Services, Petlas is filled with excitement and anticipation for what the future holds.”
Jon Cowles, Chief Executive of MTS, added: “Micheldever is delighted to have been chosen by Petlas to support their Brand development programme in the UK replacement market.
“In establishing these close and mutually supportive partnerships over a long period it brings stability to both our staff and our loyal dealer partners, giving added confidence that they can continue to develop and sell the Petlas brand.
“As a product proven in Europe and the USA, and with a leading market position in Turkey, we are delighted to add Petlas to our portfolio of exclusive brands. With its near sourced production, we will also be well placed to respond quickly to our customers’ demands.
“With the continued investment Petlas makes into developing its product range and marketing promotions, partnered with Micheldever’s ability and track record of helping our customers to succeed in a rapidly evolving and challenging market, means the future looks very exciting for the both of us.“
Petlas is the latest tyre brand to join MTS following MTS’s acquisition by Sumitomo Rubber Industries in 2017. The Fulda and Kormoran brands have also been added to the portfolio during the past five years
