MTS Makes it Four-In-A-Row at TyreSafe Awards

Micheldever Tyre Services (MTS) has again proved a four-midable force for tyre safety by wining its fourth consecutive TyreSafe Award.

MTS has been announced as the winner of the TyreSafe Awards 2021 ‘Safety in the Community Award’, adding to a hat-trick of Wholesaler of the Year awards won over the past three years.

In the same ‘Safety in the Community Award’ category, Micheldever Group’s retail division Protyre, also received an Outstanding Achievement recognition for its entry.

TyreSafe Chair and Chair of Awards Judging, Stuart Jackson, said of MTS’s award-winning entry: ““What stood out with Micheldever’s submission was its commitment to a year-round programme of tyre safety awareness.

“This coordinated activity produced good reach from both on-line campaigns and various off-line activities. Many congratulations to Micheldver – a deserved winner of the TyreSafe Safety in the Community Award 2021.”

Micheldever Wholesale Director Graham Mitchell said: “We are proud to have won the TyreSafe ‘Safety in the Community’ award.

“The Safety in the Community award is a very satisfying achievement as it recognises our work out in the community, partnering with tyre retailers and helping them to raise awareness of tyre safety to consumers and other groups and being seen as the local tyre expert.

“This includes communicating tyre safety messages through online channels, TyreClick and social media assets, marketing collateral such as our Tyre Safety booklet given to new dealers, training opportunities and support to tyre retailers at events and trade shows.

“There is also MTS’s newspaper, The Inside Track, circulated to our complete tyre retailer network. It has its own dedicated tyre safety page, reporting on and featuring tyre safety news and issues from around the industry.

“At MTS, we take tyre safety very seriously and as a result we will continue to work now and into the future with tyre retailers to raise tyre safety awareness with their customers and the wider public.”

For a full list of the TyreSafe 2021 awards winners, visit