- New name marks a major milestone in the company’s evolution
- Market leading products and expertise remain at the heart of the business
At a series of simultaneous presentations to customers, employees and suppliers, GKN Wheels today launched its new name and new identity.
From today the company’s name is moveero.
Speaking to customers, Phil O’Donnell, Chief Operating Officer, moveero, said: “The launch of moveero marks a significant landmark in our journey. Our new name and identity is undoubtedly bold and different and that’s quite deliberate; we want this change to mark a real milestone in our business and to be a real statement of intent.
“Although the new name is clearly important, this announcement is as much about the progress our business has made and how we are evolving to become more agile and dynamic in the way we operate.
“Today is about continuing to forge a new and confident path for our business and market leading products. We will continue to use our unrivalled knowledge and globally renowned engineering expertise at the heart of the business to take us to the next level. moveero is not just a new brand – it’s an evolution of GKN Wheels.”
The company will be exhibiting at this year’s Farm Progress exhibition (31 August to 2 September in Illinois) where visitors will have an opportunity to see the new moveero identity and to discuss its extensive range of products and systems for the agriculture market.
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