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Mitas: A Legacy of Reliable Agri Tyres at EIMA 2024

For decades, Mitas has been ensuring that farmers can get their jobs done with reliable tyres that work for them. At this year’s EIMA exhibition from November 6-10 in Bologna (Italy), the Mitas Stand B/7 in Hall 16 will once again feature a range of radial agricultural tyres that help farmers increase yields, decrease soil compaction, and operate smoothly in and out of the fields in every season, including:

  • VF800/70R38 HC 3000 CFO: one of the latest sizes added to this tyre line. The HC 3000 tyres are designed for high-powered tractors and harvesters that carry out Cyclic Field Operations (CFO) with repeated changes in tyre loads. With VF (Very High Flexion) technology, which guarantees up to 40% greater load capacity compared to standard tyres, the HC 3000 tyre delivers efficient load distribution, reducing soil compaction and fuel consumption.
  • 710/70R42 SFT. With its distinctive shape, the SFT (Super Flexion Tyre) tyre is developed for high-horsepower tractors, where performance and reliability are essential. Its pattern design and carcass structure assure high traction and large footprint enhancing the performance. These characteristics make the SFT a tyre with excellent productivity, thanks to transport speeds of 65 km/h while saving time and operating costs.
  • 540/65R30 HCM. Designed for all-season jobs, the all-purpose HCM (High Capacity Municipal) radial tyre provides great traction on all terrains, from hard surfaces to mud and snow. It’s a universal, silent-running tyre particularly suitable for municipal and road maintenance tractors, telehandlers with loaders, and more. The steel-belted radial construction and unique tread design give the HCM range high durability, with operators counting on self-cleaning, smooth operations, and good steering, even at high speeds.
  • 270/95R48 AC90 in dual mounting configuration. These narrow tyres, designed for row cultivation, ease driving between plants without causing damage, leading to higher yields. Their rounded shoulders, deep lugs, and durable construction protect crops, provide excellent traction and stability, and support high load capacity and speeds up to 65 km/h. Additionally, their self-cleaning properties reduce slippage in muddy conditions.

The Mitas team will be ready at Stand B/7 in Hall 16 during EIMA exhibition to connect with professional farmers and work together on choosing the right tyre to meet their specific operations and machinery.

Roberta D’Agnano, Brand Director Mitas, emphasises the long-standing partnership that Mitas has built with its customers, stating, “EIMA has always been the international agricultural marketplace, and Mitas tyres have consistently been at the forefront, helping farmers in their daily challenges with reliable, hard-working tyres developed through extensive fieldwork. With decades of expertise, Mitas combines tradition with modern innovation, building on a rich legacy to shape a trusted brand. For this EIMA, we are launching a new brand campaign truly representing our on-going support for farmers and their machinery across generations. This year, as in the past, we have something for everyone: our latest tyre ranges are designed to enhance performance and protect the ground across various applications, ensuring that end-users can rely on Mitas tyres throughout the entire life of their vehicles”.

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