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MatraX Storms to an Outstanding Debut at Automechanika Dubai 2022

Having made their debut at the recent Automechanika Dubai 2022 Show in the UAE, MatraX Tyres, owned by Grupo Alves Bandeira experienced an extremely productive event which more than achieved their ambitious expectations.

Andre Bandeira – Managing Director of Grupo Alves Bandeira says, “All our objectives for introducing our MatraX brand into the global tyre market sector were surpassed and we were particularly pleased that as the first event held – ‘post Covid’ there was a high level of attendance and enthusiasm from visitors.

“Not only were our sales team able to meet up again once more with many existing customers but we met with a number of potential new partners for the future from around the world.”

Great interest was shown in the expansive MatraX stand which showcased the full MatraX range covering the PCR, high performance, SUV and 4×4 tyre market sectors. Andre adds, “Overall our MatraX range made a huge impression on visitors who were impressed by the sheer quality of the tyres including the outstanding design, choice of patterns and range of size options across all sectors.

“There is no doubt that launching MatraX tyres at the show proved to be extremely successful and acted as a welcome launchpad to the brands ongoing popularity not just in the Middle East but on a global basis.”

On the MatraX stand visitors were able to closely inspect and discuss the innovative advantages of the MatraX Urcola, Veragua FX and Morucha patterns which guarantee all the demands of drivers of high-powered saloon cars.


For further details on MatraX high performance range and the complete product portfolio contact or visit