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Mark Widdows to Make Online Presence Felt with Colewood Automotive

Colewood Automotive has appointed a franchise tyre expert to inflate its online presence and broaden its fitter network.

The e-commerce expert builds and operates several of the biggest tyre websites in the UK including Asda Tyres, etyres and RAC Tyres and it has now recruited Mark Widdows as Network Director to drive the company forward.

Mark has more than 40 years’ experience in the tyre industry, with the last 17 years spent managing and developing franchise networks comprised of independent dealers for both Goodyear and Bridgestone.

He brings a wealth of know-how in creating value propositions for independent business owners and dealers and boasts success in building networks with quality additions.

The appointment arrives at the perfect time for Colewood, who work with its licensing partners to sell and distribute tyres online. The fitting of the tyres is then carried out by its tyre network, which Mark will be looking to grow.

He said: “I am extremely excited to be working with such a forward thinking brand in Colewood Automotive, which has made a huge impact in the automotive retail sector since arriving in 2017.

“Its data solutions is also allowing its partners to capitalise on new business opportunities and I see a lot of growth potential. My role is to take Colewood Automotive to the next level, by attracting more fitter locations which will lead to greater coverage nationwide.

“With the contacts I have and the experience gained in the tyre retail sector, I am extremely confident that I’ll be adding quality partners who will be ambassadors for the business.”

Mark has 41 years’ experience in the sector and has held a broad range of positions during that time, including tyre fitter, mechanic, store manager, franchise manager, acting retail director, national franchise manager and most recently as UK & Ireland Retail Network Manager.

Travis Coleman Managing Director said: “It’s a huge coup for us to add Mark to the team. He brings vast experience to the role and will play a massive role in helping us to achieve our objectives.

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