Linglong Tire is the new global tyre partner of the Chicago Bulls – another milestone in Linglong Tire’s global sports marketing strategy after the partnerships with Chelsea FC and Real Madrid!
In particular, the strategic collaboration with the Chicago Bulls will help expand Linglong Tire’s presence in the North American market but will also be activated in Europe. In the USA, Linglong Tire sells the brands Green Max, Atlas and Evoluxx, whose brand awareness is to be significantly increased with the help of the new partnership. In conjunction with the new tyre factory currently under construction in Brazil and the associated favourable supply chains, Linglong aims to gain market share in the North American market in the future
Linglong Tire and the Chicago Bulls together developed activation strategies to present their respective brands in the best possible way in the hall and on the field. Through joint basketball camps and experiential tours, the Bulls and Linglong Tire will work together to connect fans and users worldwide who are passionate about basketball as well as safe, reliable and innovative tyres.
