Ligue de Football Professionel (LFP), the body which governs the French soccer championships, has officially presented the new identity of the Ligue 2 season for 2020/21. BKT is ready to take the field, and the company has given its name to the cadet championship which as from July 1, 2020 will be called Ligue 2 BKT. The title sponsorship agreement runs through to June 2024.
Among the innovations for the next season is the Ligue 2 BKT logo which has been redesigned. The three circles which make up the Ligue 2 trophy have been merged into a single element, divided into two parts to create a dynamic effect and to mirror the concept of rivalry among the clubs. The inner circle recalls the center of the soccer pitch, but also the LFP logo. All aspects have been looked at in great detail, giving the greatest possible exposure for the BKT brand and to support it in its goal of winning name recognition among the French public.
