Well-known Korean tyre manufacturer Kumho Tire has signed a three-year strategic partnership agreement with Eintracht Frankfurt. The collaboration aims to enhance the brand’s visibility and image, including an advertising presence in the stadium, hospitality packages, and joint social media activities. In addition to supporting the men’s team, the new tyre partner will also support the Esports team, and joint campaigns are planned with EintrachtTech.
“We warmly welcome Kumho Tire into our circle of partners. With its innovative and sustainable approach, the company aligns perfectly with Eintracht, and we are well-equipped to support them in their goal of further establishing themselves in Europe,” said Axel Hellmann, CEO of Eintracht Frankfurt Football AG.
Tony Lee, Head of Europe at Kumho Tire Europe GmbH added: “We aim to continuously increase our presence in Europe. A strong brand like Eintracht Frankfurt, known and beloved beyond Germany’s borders, assists us in this endeavour. Our corporate culture is based on trust, integrity, and sustainability – similar to that of Eintracht. Specifically, we are committed to developing products made entirely from sustainable materials by 2045.”
Founded in Seoul in 1960, Kumho Tire now operates globally with over 11,000 employees and sells over 60 million tires annually. Brands such as Mercedes-Benz, Volkswagen, Audi, Skoda, Hyundai, and Kia are equipped with Kumho tyres as original equipment. The European headquarters is located at Offenbach-Kaiserlei.