In recent years, the products of the ever-innovative Korean tyre producer Kumho have received a number of iF, Red Dot, IDEA and Good Design awards – ie the world’s top design honours. Now the company has been presented with not one but two more Good Design Awards for display in its already bulging trophy cabinet. The patterns recognised on this occasion are both passenger car products – the Majesty 9 Solus TA91 and ECSTA PA51.
The Majesty 9 is an upgraded version of the Majesty Solus, over which it offers superior ride comfort and quietness. Novel touches include the sidewall being decorated with a hologram that changes form according to the angle of the prevailing light, while the tread carries an elegant repeating design of geometric patterns ad contemporary-looking curves.
This is an all-season tyre that boats a mix of sport and comfort features. The asymmetrical tread pattern disperses water in four different directions for greater efficiency and fuel economy, and the differing depth of the grooves guarantees reduced noise and improved grip. The tyre’s sidewall features the dynamic graphic of a motor racing flag.
Hosted by the Japan Industrial Design Promotion Organisation, the Good Design Award is the most prestigious such international competition to emanate from Japan and, with a history of no less than 62 years, enjoys worldwide recognition. Winners are granted the G-mark following evaluation of their design, usability and innovative features. The award is divided into five categories and Kumho’s success came in the sub-division of that for transportation equipment and industrial facility.
Commenting on this latest accolade for the company, Kumho UK’s Marketing Director John Thrupp said: “While the two products concerned are not available in the UK, the fact that our tyres continue to gain recognition from the world’s top design competitions year-on-year most certainly is relevant to our position within the British tyre market, and how our tyres are perceived by the trade and members of the public alike.”
For further information on Kumho and its products for passenger cars, SUVs, vans, trucks and motorsport use see www.kumhotyre.co.uk.
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