Following its most successful Tyre Safety Month to date, TyreSafe, the UK’s tyre safety charity, is reminding Britain’s drivers to keep checking their tyres all year round.
With record support spreading the word far and wide, there were innumerable opportunities for motorists to learn the tyre checks that will help minimise their risk of an incident.
Household names once again helped out with supporting videos. Stars of Chelsea FC promoted tyre safety through a dedicated video in addition to screening a message at the end of each game thanks to shirt sponsors Yokohama. Meanwhile, Nexen’s brand ambassador, Harry Redknapp, “learnt a few new tricks on tyre safety” and shared the knowledge on a dedicated video.
Broadcast coverage continued across the radio waves. Stuart Jackson, TyreSafe chairman, undertook over 30 interviews in total having participated in both the charity’s own schedule and another organised by Protyre to support the campaign.
TyreSafe supporters also encouraged motorists to Look Who’s Talking through press releases, advertising and interventions.
As ever, blue light services played a key role. From Scotland to the South of England, Police forces and Fire Services delivered a range of activities, which carried the message directly to motorists via car park and roadside checks.
Tyre Safety Month 2019 was also a great year for attracting new members to TyreSafe. Of the six new official supporters, the charity was particularly delighted to welcome Domino’s Pizza Group to the campaign. To help promote tyre safety within the organisation, TyreSafe carried out car park checks and answered questions from Domino’s colleagues during an on-site visit.
The TyreSafe team also went on the road to support Highways England in a large activation in Swindon, involving the local Fire Service, Police and Road Safety partnership. Next stop was with at a barracks in Preston to engage with Armed Forces personnel and their fleet operations team.
With so much support, demand was particularly high for Tyre Safety Month materials this year with over half-a-million leaflets and posters being dispatched across the country.
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