To reflect its heritage and ambitious plans for the future, JD Garage Equipment, the premium garage design and installation company, is changing its name to Everard and announcing an exclusive partnership deal with the German specialist, Beissbarth, in the UK.
As part of its complete rebrand, Everard takes its name from its founder John and sons (and current Directors), James and Nick Everard. Following a period of sustained business growth, now the UK’s largest independent garage equipment company, headquartered in Newport, East Yorkshire, will also become the sole UK distributor for the prestigious Beissbarth range of automotive test and service equipment.
The Beissbarth partnership solidifies Everard’s position as the premier provider of prestige vehicle workshop spaces in the UK. Already partner to the industry’s leading equipment suppliers, it offers a total service process from design to aftercare support.
“We’re immensely proud of our reputation, but the company’s title no longer did justice to our remit. We design, craft and offer ongoing support to the most elegant workshop spaces in the UK and we wanted to associate our family name with this promise of quality,” says Nick Everard, Everard director. “JD Garage Equipment has forged something special that Everard can build upon. The Beissbarth partnership represents a wonderful opportunity to act as exclusive partner for a company whose products and ethos are perfectly aligned with our own: proven quality and trusted workmanship supported by a family-run business steeped in heritage.”
“Everard helps build customers’ vision for the workshops of the future,” continues his brother and Sales Director, James Everard. “Buyers of new cars are displaying a heightened expectation for service garages to mirror the brand that they drive. For premium dealer groups, this means a crisp, professional environment, the latest technology and the leading garage equipment. Our rebrand closely aligns Everard with this expectation and our partnership with Beissbarth will further enhance our capability.”
Covering everything, from its head office in Yorkshire through to its fleet of service engineers, the rebrand to Everard will prime the business as it further increases market share and develops new products and services. Tailoring its solutions to suit customer needs, Everard boasts a portfolio of best names in garage equipment, allowing the best possible return on investment with the lowest possible downtime.
The adoption of the Everard family name is inspired by a professional pride in the company’s roots, reputation and direction. As a distributor for the most significant names in garage equipment, it is able to design and deliver optimised solutions for any customer and a wide range of budgets. Its diverse customer base includes the After Market 100 largest top 10 dealer groups and independent garages seeking to update or build new facilities, and has grown from regional to nationwide operation, running a growing network of installation teams and service engineers.
“I am delighted by Everard’s continued expansion, but I am most pleased that we haven’t moved away from what we set out to achieve; the company has grown and evolved, but it has stayed faithful to focusing on the provision of the best possible service for every one of our customers,” explains retired company founder, John Everard.
James Everard added, “For two years running, Everard has been named as one of the ‘Best companies to work for in Yorkshire and Humber’ by the Best Companies b-Heard Survey. We are incredibly proud of such accolades, which are the perfect complement to commercial success, how far this reputation extends, the attention to detail and innovation displayed in our work. It’s a legacy that we’re delighted to see carry the family name.”
Further details of Everard’s agreement to become the sole UK distributor for Beissbarth’s range of wheel alignment and balancing equipment, brake testing, test lanes, tyre diagnostics and headlight adjustment systems, which will commence from October 21 2019, will follow in a future press release.
