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HiQ Looks to The Future at National Conference and Gala

HiQ Tyres & Autocare, Goodyear’s UK network of independent service centres, celebrated its recent success and looked ahead to the future at its National Conference and evening gala.

More than 130 delegates, as well as HiQ franchisees, members of the HiQ Council and Goodyear UK’s retail associates, attended the Jaguar Experience Centre in Castle Bromwich, Birmingham, for a full day of business discussions and training.

The daytime session included updates from Marketing, Fleet, Brand and Strategy as HiQ looks ahead to the future of its retail operations. This included overviews of the company’s new business models and growth strategy.

The conference continued into the evening with the HiQ Pride Awards Ceremony, dinner and entertainment at The Belfry Hotel & Resort. The theme was pink tie in aid of Breast Cancer Now, HiQ’s long-term charity partner. More than £4,000 was raised on the evening, which will go directly to help support breast cancer research and the development of vital treatment.

That figure means HiQ is a step closer to its target of £150,000 for the charity.

11 HiQ franchises recognised with awards

To celebrate the success of existing HiQ franchisees, the HiQ Pride Awards covered 12 categories, including Customer Service, Standards, eCommerce and Goodyear and Fleet Partners of the Year. Award winners were recognised with a prestigious trophy.

The 2024 winners were:

Award Winner

HiQ Centre of the Year 2024: HiQ Plymouth

HiQ Customer Service Award 2024: HiQ Plymouth

HiQ Customer Service Individual Award 2024: Lyns Marshall – HiQ Lancaster

Goodyear Brand Ambassador Individual of the Year 2024: Jodie Gibbs – HiQ Belvedere

Goodyear Brand Ambassador Centre of the Year 2024: HiQ Dukinfield

Goodyear Brand Ambassador Business of the Year 2024: HiQ New Bridgegate Tyres

HiQ eCommerce Award 2024: HiQ Whiteley

HiQ Brand Ambassador of the Year 2024: Steve Roest – HiQ Maidenhead

HiQ Social Media Award 2024: HiQ Lancaster & Halton

HiQ Fleet Partner of the Year Award 2024: HiQ Havant

HiQ Systems & Innovator Award 2024: Kim Everitt – HiQ Cornwall

HiQ Standards Award 2024: HiQ Hedge End

Company growth a key highlight

Since the company last met in October 2022, 14 franchisees have joined HiQ’s network of service centres. That growth has continued into 2024, with the introduction of new B2B business models and the expansion of the franchisee network, including 17 physical centre openings and several new business partners set to enjoy the benefits of being part of the HiQ brand.

Craig Sprigmore, Goodyear Retail Director UK & Ireland: “It was fantastic to see so many colleagues and business partners join us in Birmingham for HiQ’s National Conference. It was a great opportunity for us to regroup and focus on the future of the business, whether that’s attracting new franchisee partnerships or continuing to deliver excellent customer service to everyone who walks into a HiQ store.

“The ‘futurebound’ theme of this conference demonstrates the focus that all of our members have to create the best online and in-store experience for customers. Also, a huge congratulations to everyone who was recognised with an award tonight, and to everyone who has contributed to the success of HiQ.”