Premium tyre maker Hankook is incorporating genuine, verified product reviews onto its UK website to help consumers make informed purchasing decisions. The tyre maker has partnered with DriverReviews, a syndication platform which holds the largest verified reviews database of current tyre models in the UK and wider Europe. All tyre reviews are authenticated, providing a trusted source for tyre buyers to aid consumer decision making. Hankook currently has over 5000 product reviews on its website.
Syndicating more than 220,000 tyre reviews from genuine, verified customers who’ve driven over 100 million miles, DriverReviews aims to become the trusted name that customers look for when they are in the market to buy new tyres.
Zoe Baldwin, Marketing Manager of Hankook Tyre UK, states: “As reviews have become a very important force in online consumer decision making, it seemed a natural progression to provide genuine reviews of our products on our website. This will enable consumers to make an informed choice when selecting their tyre brand. We have partnered with DriverReviews to ensure consumers are confident in their choice of Hankook tyres before purchasing. As the reviews are requested at three intervals of ownership: after 3 months, 12 months, and 18-24 months, consumers are able to provide the most accurate, honest opinions across the product’s lifecycle.”
Adam Butcher, Head of Product at DriverReviews, comments, “We are very pleased to announce our partnership with Hankook – one of the fastest-growing and leading premium tyre makers in the world. Thousands of customers have already used DriverReviews to review and voice their opinion on Hankook’s wide range of high-quality and high-performance products, and it is exciting that our partnership will enable Hankook to syndicate these reviews into their marketing communications.”
“It’s an important step for DriverReviews to collaborate with partners such as Hankook to ensure that more customers are given the opportunity to read genuine authentic tyre reviews to guide their future purchase and help them make the right choice in a sometimes-complicated customer experience.”
DriverReviews platform is currently integrated into the UK website, however Hankook is planning to rollout across more countries in 2022.
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