Hämmerling – The Tyre Company is expanding its brand portfolio and took over exclusive distribution of the PEGASUS brand for Europe at the end of 2025. The tyres are manufactured in cooperation with long-standing production partner Haohua at its plant in Vietnam and marketed exclusively throughout Europe by Hämmerling.
All PEGASUS tyres feature the 3PMSF symbol, meaning they meet European requirements for winter conditions.
With PEGASUS, Hämmerling is deliberately positioning itself in the super-budget segment but with the clear aim of offering attractively priced products without compromising on quality. The decision to choose APLUS is based on many years of positive experience in terms of manufacturing quality, reliability and technical standards. (Quote from Stefan Rocholl, Head of Sales and Purchasing)
PEGASUS tyres are now available in small quantities from the Paderborn warehouse and are also offered as container goods. Customers now have the opportunity to test the first products and convince themselves of their quality. Hämmerling is planning attractive container conditions and corresponding volume discounts for the upcoming The Tire Cologne trade fair.
With the exclusive launch of PEGASUS, Hämmerling is specifically strengthening its position in the European entry-level segment and offering trading partners a high-performance alternative in a price-sensitive market environment.
