Potential new dealers, supported by select GT Radial Performance Centre (GTPC) owners, got back on track at the brand’s first MIRA Ride and Drive event for almost two years.
Held under Covid secure conditions, 80 guests over two days became the first European customers to test drive the new mass-market European UHP tyre, the GT Radial SportActive 2 and the latest high performance GT Radial FE2. Both products reached the UK in March.
The day started with a presentation highlighting the brand portfolio and the excellent relationship with GT Radial’s exclusive UK distributor, Micheldever Tyre Services (MTS), who have held brand exclusivity for 10 years.
All attendees where then invited to experience high speed circuits in the new BMW 5 Series of Giti Tire’s Country Manager – UK, Brian McDermott who put his own car on the redline.
Afterwards everyone got behind the wheel of a VW Golf GTI or Type R for the high speed handling circuit and a BMW 1 Series for wet circles and wet handling.
To show the high-end performance capabilities of all Giti Tire products everyone was offered a thrill ride in the VW Fun Cup car – which on day two was driven by 23 times Isle of Man TT winner John McGuiness – or the 1,000BHP Giti MAN TGX British Truck Racing Championship unit.
Brian McDermott, Country Manager – UK for Giti Tire, said: “I genuinely can’t tell you how fantastic it was to get everyone together, talk about our incredible global heritage, our amazing relationship with MTS and then get back out on the MIRA circuits where our tyres’ performance speaks volumes.”
Dean Andrews of Steve Andrews Tyres said: “Thanks for the opportunity to give GT Radial a run for their money on the various tracks at MIRA. We thoroughly enjoyed ourselves and have come away with product knowledge and confidence in the GT Radial brand.”
‘The GT driving day was absolutely brilliant,” added Shaun Peaty, Service Manager for W R Davies Nissan. “Given it was organised in such a short time the staff were great and it was interesting to see the performance of the tyre in different circumstances.”
Graham Mitchell, Wholesale Sales Director for MTS, concluded: “A great event that gave customers a chance to experience GT Radial’s qualities for themselves across a range of conditions, creating high levels of engagement and new demand for the product.”
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