GS Yuasa Enjoy Successful Return to Automechanika Birmingham

GS Yuasa, a UK market leader for automotive, motorcycle and industrial batteries, launched and showcased two new additions to their auxiliary battery range at this year’s Automechanika, Birmingham.

After a three-year hiatus, due to the Coronavirus pandemic, visitors to the GS Yuasa stand were immersed in a world of cutting-edge technology and ground-breaking automotive solutions. The spotlight was on the newly introduced GYAUX9, specifically designed for a wide range of Volvo vehicle types, offering the optimum solution for their dual battery systems. In addition, the GYAUX14 battery also joined the ever-growing GS Yuasa Auxiliary range line up which is the widest of any manufacturer and now features 12 dedicated batteries, with a further 15 batteries listed as auxiliary fit options.

Highlighting their commitment to customer satisfaction and environmental responsibility, GS Yuasa introduced their ‘Wishing Tree’ initiative at the exhibition. This interactive concept encouraged visitors to share their ideas on how they could be better served, while also contributing to a greener future. For every wish received, GS Yuasa pledged to plant a tree, symbolising their dedication to customer-centric innovation and sustainable practices.

One of the organisation’s key ambitions is to deliver world class customer service, and by actively encouraging customers to share their ideas, it enables the company to continuously improve and surpass the highest level of service across all areas of the business. Ultimately, putting the customer first to help exceed expectations.

James Hylton, Managing Director at GS Yuasa Battery Sales UK said, “We are thrilled with the overwhelmingly positive response we received from visitors at Automechanika. The launch of our GYAUX9 and GYAUX14 auxiliary batteries, as well as the showcase of our YBX automotive range and YCX smart chargers, reaffirms our position as market leader in the battery industry. We are also very proud of our ‘Wishing Tree’ initiative, which demonstrates our commitment to both customer satisfaction and environmental stewardship.”

Automechanika Birmingham has once again proven to be a pivotal event for GS Yuasa, providing an unparalleled platform to engage with customers, partners, and industry professionals. With their latest product offerings and ongoing dedication to excellence, GS Yuasa is poised to continue driving innovation and shaping the future of the automotive industry.

For more information about GS Yuasa and its range of automotive solutions, please visit