GS Yuasa Academy Online Learning Platform European Launch

GS Yuasa, the world’s leading battery manufacturer, has launched its award-winning online battery training platform GS Yuasa Academy across Europe. The system, which is the original and only dedicated battery training hub, now features content in German, Italian, Spanish and Swedish and is available online at

Featuring both Yuasa and GS battery brands, GS Yuasa Academy first launched in English in 2019 and is the first system of its type for comprehensive online battery training. Aimed at improving customer service, reducing warranty returns and maximising battery business potential, it provides over 20 certified courses tailored to different job roles.

Designed for individuals and organisations alike, it provides valuable knowledge and caters for busy professionals who are unable to take a day away from the workshop to attend face-to-face training. The platform’s courses, all delivered in a dynamic video format, provide the same level of information and expertise as the training delivered in a more traditional setting and can started and stopped on any device at any time.

Peter Whittaker, General Marketing – Automotive and Motorcycle Engineering at GS Yuasa Battery Europe, said: “The reaction to GS Yuasa Academy has been fantastic. Our customers have been impressed with the wide range of courses on offer, how these battery related topics are broken down into easy-to-follow, bite sized modules, and how upon completion of each course a downloadable certificate is achieved.

“We launched the system in 2019 and since then have trained thousands of users. An understanding of batteries is essential for all technicians to ensure that batteries are stored, applicated and fitted correctly. We already had a comprehensive training programme in place, but GS Yuasa Academy offers industry leading training to as many workshops as possible.”

Jon Pritchard, General Sales & Marketing Manager at GS Yuasa Battery Sales UK Ltd added: “The addition of the free GS Yuasa Academy enhances the offer to our customers and to the workshops that fit our batteries. It is designed to help businesses grow by improving customer service, reducing warranty returns and maximising battery business potential.

Results of a recent survey of workshop technicians highlighted a real need for comprehensive training. Worryingly, 62% of participants asked did not know what battery state of charge and state of health were, and 52% were unaware of the reasons battery failure is more common in the winter. These results highlighted some concerning knowledge gaps, replicating what we often see at our workshop training events.”

GS Yuasa have identified individualised learning programmes, tailored to specific job roles within the industry. Each course module only takes a few minutes to complete, and users can leave the site and return to pick up where they left off at any time.

With engaging presenters and clear graphics to aid learning, GS Yuasa Academy will also explain GS Yuasa’s market-leading product ranges – including their key features and benefits, manufacturing processes, information on labelling specification and what sets these ranges apart from competitors.

There are various multiple-choice tests along the way, so individuals can reflect on learning and check their understanding as they progress. Upon completion of each course, a downloadable certificate will be achieved and should be printed as proof of certification in this area.

GS Yuasa Academy is also designed with large distributors, retailers, motor factors and other organisations in mind. The system helps organisations maximise business potential by managing and monitoring the learning of teams of any size. It can be customised to business requirements with easy-to-use team leader features, including a bulk team upload, progress dashboards, downloadable reports and specific learning paths.

As a market leader for automotive, industrial and motorcycle batteries, GS Yuasa is excited to have this innovative platform across Europe. GS Yuasa Academy will help increase sales, reduce warranty claims, save money, highlight upselling opportunities and ensure batteries leave the shelf in the best possible condition.

Try the system now at