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Grupo Alves Bandeira: Taking its Matrax Brand to the Next Level of International Sales Success

As an established exhibitor at international tyre shows around the world, Portuguese based Grupo Alves Bandeira, a recognised international tyre distribution specialist in the PCR, UHP, SUV and 4×4 market sectors were very impressed by the support and positive atmosphere at the recent Tire Cologne Show in Germany after cancellations due to Covid.

As an enthusiastic exhibitor once more, Grupo Alves Bandeira relished the long-awaited opportunity to establish ‘face to face’ contact once more with many of their existing customer base plus a number of new potentially lucrative businesses in the international tyre market sector.

André Bandeira – Managing Director of Grupo Alves Bandeira says, “Our main aim at this show is to further promote our progressively growing Private Brand – MatraX throughout the European market sector and attract new partners.”

The company is currently trading in 25 countries internationally, but the ultimate objective is to take the brand to a truly global status worldwide in due course. Having been originally formed as a fuel business in the 1960’s, Grupo Alves Bandeira has progressively evolved over the past 60 years into a highly active and professional tyre sales operation and in 2021 recorded an annual turnover of € 600 million.

André adds, “We firmly believe the secret of our continued success has been built around our dedication in supporting our international customers and their businesses as much as possible backed by the company’s experienced and skilled sales teams in different markets around the world.”

For Grupo Alves Bandeira, The Tire Cologne 2022 has proved to be a highly successful venture and looks set to act as a promising ‘springboard’ for new international business opportunities in the future. For additional information and sales enquiries about Grupo Andres Bandeira’s comprehensive product portfolio and services, contact info@matraxtyres.com or visit www.matraxtyres.com

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