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Gregg Foster Appointed as Field and Sales Manager for Ascenso Tyres in the UK

Ascenso has appointed Gregg Foster, of Abbey Tyre Co and BA Bush, as the new Ascenso Field and Sales Manager for Ascenso Sales in the UK.

BA Bush have been working with Ascenso to specify the role for some time, having a long interview process. Gregg performed excellently in the interview stage and his passion for the brand is what ultimately made the decision for Ascenso and BAB Distribution.

Gregg will assist the BA Bush team in promoting the Ascenso brand throughout the UK. The key aspects of his new role will include driving the Ascenso brand and dealer network in the UK, business development with the BAB and Tyre Call teams, participating in shows as well as maintaining, developing and growing trade sales.

Gregg will work with the directors and members of the Ascenso sales team to support overall sales growth as well as identifying and proposing product development needs to the Sales, Marketing and Technical teams in India.

Gregg will be responsible for overseeing the UK and Ireland business partners for Ascenso, with support from the team of successful and experienced sales professionals at BA Bush. Together they will deliver new and existing Ascenso customers the ultimate service, knowledge and commitment through the extensive product offering and fantastic warranty.

“We are delighted Gregg can join the Ascenso team. The brand is already getting such momentum in the UK market, and with the rapidly expanding size range, and superior quality, it is quickly becoming a brand of choice around the country. Gregg has a wealth of experience, and with his drive and acumen we will help take the Ascenso brand to the next level” says  Tom Bush of BA Bush & Son.

Gregg recently took part in the Ascenso stand at LAMMA 2022 which saw the BA Bush team along with Ascenso representative Sumit Khare officially launch the brand.