Goodyear Excels In Annual Auto Express Product Awards

Goodyear Tyres has performed exceptionally well in the recent Auto Express Product Awards 2020 published on the 27th May.

The awards, which celebrate the top products in aftermarket car care to help motorists clean, maintain and protect their car, are backed by an extensive test programme that’s unmatched by any other UK car magazine. The tyre tests carried out by Auto Express over the previous 12 months provide the data to validate the tests and within the tyre category. They conducted tests across three segments of the market; summer tyres, winter tyres and all season tyres.

Goodyear took the top place in the winter and all season tests whilst both Goodyear and Dunlop came commended in the summer tyre test.

Auto Express All Season Tyre Product Award 2020 – Winner

Goodyear’s Vector 4Seasons Gen-2 took the win in the Product Awards and even though this product has been on the market for some time, its performance is still winning, proving Goodyear’s Vector family has the technology to perform year after year. Reporting on the All Season Product Award, Kim Adams from Auto Express wrote: “The Gen-2 Vector 4Seasons set something of a record when it won this test last year, because no two-time winner has had wins so far apart – its last victory was in 2016. It has been a top-three regular, though, and this win yet again showcases Goodyear’s ability to develop a tyre throughout its life.”

The Vector family has recently launched its latest addition to the line up in the shape of the Vector 4Seasons Gen-3. This latest generation tyre will provide consumers with improved snow, wet and dry performance verses its predecessor, responding to consumers who shop for all-season tyres who are looking for three primary characteristics – safety in all weather conditions, excellent braking and grip in wet conditions and excellent braking in dry conditions.

Auto Express Winter Tyre Product Award 2020 – Winner

Goodyear’s UltraGrip Performance + which was new to the market in 2019 excelled in the Winter Tyre Test. Auto Express tester, Kim Adams, reported that “the (Goodyear UltraGrip) Performance+ dominated in the White Hell winter proving ground, enjoying a two-per-cent advantage over its rivals. It just missed out on a clean sweep of test victories, but the Goodyear kept its advantage in the wet, winning in the key braking and handling tests.”

The Goodyear UltraGrip Performance+ provides wet, dry and winter performance for high-performance cars thanks to two key technologies; Traction Protect Technology, which includes a new resin that improves the deformation and reformation capabilities of the tyre, allowing for braking forces to be better converted into grip. And Winter Grip Technology, which carries a new compound mixture, leading to a better rubber elasticity at low temperatures, boosting grip on snow and ice. These technologies, along with the overall performance of the tyre, enabled it to win the thorough Auto Express test.

Auto Express Summer Tyre Product Award 2020 – Commended

 Auto Express commended the Goodyear Eagle F1 Asymmetric 5 and the Dunlop Sport Maxx RT2 SUV in the Summer Tyre Product Awards. The test was aimed at tyres suited for SUVs, which are the current hot ticket in the market, with new SUV-specific designs going on sale regularly. Auto Express chose one of the biggest-selling sizes (235/50R18) in this area of the market for review.

Kim Adams commented on the Goodyear brands: “Goodyear and its stablemate Dunlop restored a bit of normality to the test results, taking a joint third place.”

The Goodyear Eagle F1 Asymmetric 5 “was the aquaplaning star, taking top place in the tricky curved assessment, when the tread grooves are distorted, and second spot in a straight line. It also took podiums in wet handling and braking.”

 Whereas the Dunlop Sport Maxx RT2 SUV “secured two podium finishes in the aquaplaning tests, and was secure on the handling track.”

Mike Rytokoski, Chief Marketing Officer Europe for Goodyear said: “We are thrilled to be given these accolades from Auto Express. The power of recommendation within the marketplace is very valuable, particularly when it comes from trusted magazines such as Auto Express in the UK. So taking these badges of honour is really important to us.”

“Our product portfolio has been subject to a number of R&D investments recently to meet the evolving needs and expectations of today’s consumer. The time and effort that our team has put into producing some of the best tyres in the market can be truly celebrated when we receive accolades like these.”

 

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