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Goodyear Empowers Fleets with the Drive Results Tour 2024

Goodyear has announced the launch of the Drive Results Tour 2024. Through showcasing its flagship mobile showroom truck and deploying a special fleet of Drive Results Vans, the tour will offer a unique experience for transport fleets to benefit from Goodyear end-to-end offering.

During the tour, Goodyear experts will provide tangible examples of how Goodyear Total Mobility suite of products, solutions, and services can maximise efficiency, competitiveness, and sustainability for fleets. With a focus on Goodyear premium tyres and innovative tyre monitoring solutions, industry stakeholders will learn how these technologies help fleets to improve fuel efficiency, reduce operating costs, and helps mitigating unexpected breakdown risks during the transportation of goods which are vital factors for ensuring business success in the industry.

Throughout its journey, the Drive Results Tour 2024 will allow Goodyear teams to present it’s offering both to a smaller forums as well as mark its presence during diverse range of larger industry events, including the Goodyear FIA European Truck Racing Championship (ETRC) and trade shows specialising in truck, fleet, and logistic operations.

The new element in this year’s tour will be a fleet of Goodyear Drive Results Vans featuring content that demonstrates the benefits of Goodyear’s integrated approach to driving fleet efficiency.

In the latest Goodyear Sustainable Reality Survey 2023, European fleets emphasised the importance of sustainability goals and reducing operational costs. The Drive Results Tour 2024 will highlight the critical role of truck tyres in enhancing fuel efficiency by lowering fuel costs and CO2 emissions. This emphasis on sustainability aligns with Goodyear’s commitment to providing effective mobility solutions such as Goodyear TPMS, Goodyear DrivePoint, and Goodyear CheckPoint, which help fleets to achieve business objectives without compromising fleet performance. Additionally, Goodyear Retreading will be showcased as a sustainable and cost-effective solution, extending the life of truck tyres, reducing environmental impact, and lowering overall operating expenses for fleets.

“We are thrilled to announce the launch of the Drive Results Tour 2024, building upon the tremendous success of our previous editions in 2022 and 2023. With each passing year, Goodyear becomes even better prepared to hit the road, engaging with transport fleets across Europe. Our commitment to empowering fleets with innovative solutions remains steadfast, and we are eager to demonstrate how our Goodyear Total Mobility suite can drive efficiency, competitiveness, and sustainability for our partners.” – says Maciej Szymański, Marketing Director for Goodyear’s Commercial business.

“As we embark on this journey, we look forward to connecting with fleets, understanding their individual challenges and showcasing how we can solve those with our integrated approach to fleet efficiency. The Drive Results Tour 2024 is a testament to our dedication to supporting our customers’ business objectives while ensuring optimal fleet performance with our tyres, innovative solutions and mobile applications” – he adds.