It is a common misconception that drivers don’t differentiate among different types and brands of tyres and consider them as a pure commodity. New research conducted by Ipsos demonstrates that a growing number of consumers believe having the right tyres is crucial and consider their performance before making their tyre choice.
Results show that 73% of respondents believe tyres are ‘extremely important’ or ‘important’. They believe that tyres help make their driving safer (37%), help to control the car in any weather conditions (16%), improve the handling of the car (10%) and save money in fuel (8%). More than four out of five drivers reported that they consider the performance of a tyre while making their purchasing decision.
With the rise of EVs across Europe and globally, drivers are increasingly conscious of a tyre’s impact on efficiency and sustainability. When consumers were asked in another Goodyear survey what characteristics they expect from an EV-ready tyre, almost one third (31%) prefer the value of a long-lasting tyre, while nearly another third (27%) look for an eco-friendly tyre with low environmental impact, and 18% look for lower overall road noise.
These findings prove that consumers prefer premium tyres which offer excellent performance in all driving conditions as well as efficiency and sustainability; in other words, they look for a perfectly balanced tyre. Premium tyre manufacturer Goodyear strives to answer this need with the newest generation of its highly acclaimed Eagle F1 Asymmetric family.
Top Manufacturer Summer 2023
Goodyear has recently again been awarded “Top Manufacturer Summer 2023” by the prestigious German test magazine Auto Bild, thus honouring Goodyear as the best performing brand overall in the current summer tyre test season.
The magazine comments: “The premium manufacturer Goodyear landed at the top of the rankings three times with exemplary results. The current tyre models Eagle F1 Asymmetric 6 and EfficientGrip 2 SUV deliver convincing dynamic top performance and future-proof sustainability.”
Goodyear Eagle F1 Asymmetric 6: Delivering uncompromising performance
Goodyear’s latest ultra-high-performance (UHP) tyre Eagle F1 Asymmetric 6 delivers a step forward in performance6 and efficiency7. State-of-the-art technologies provide drivers with excellent grip, braking and handling in dry and wet weather conditions.
At the same time, a range of features make the Eagle F1 Asymmetric 6 EV-ready. A more aero-efficient sidewall reduces drag and improves mileage. Meanwhile, the varying sipe pattern works to dampen road noise. The tyre is also certified for a higher load rating to serve an EV market with typically heavier vehicles.
The tyre was named winner of Auto Bild8 summer tyre test, with the publication placing it first when compared to 49 other summer tyres. In addition, it was certified ‘Eco-Master’ for its efficiency, low rolling resistance and sustainability. Testers noted the tyres’ “premium tread pattern with exemplary performance on wet and dry slopes [with] outstanding mileage.”
Sonia Leneveu, Director Marketing Consumer Europe, Goodyear: “Drivers demand more from tyres than ever before, and the trend towards highly informed buying decisions, with drivers focused on technology and sustainability, proves that tyres are not a commodity.
“There are a number of innovations associated with Goodyear Eagle F1 Asymmetric 6 that make it a very balanced tyre. It brings together Goodyear’s UHP tyre characteristics and EV-specific features, which are increasingly important as electric vehicles become more widespread.”Good
