Goodyear has announced it will introduce 95 new SKUs for its premium summer tyre Eagle F1 Asymmetric 6, with a particular focus on sizes 19” and above to further enhance Goodyear’s offering in the market.
The European car market continues to evolve towards SUVs, with the transition to EV and hybrid powertrains accelerating the growth. Goodyear forecasts a compound annual growth rate of 5.5% in the SUV market between 2022 and 2027, which already captured more than half of all European new vehicle sales during the second half of 2022.
The new sizes will focus on 19 inches and above to accommodate the growth in that segment of the market. New sizes began rolling out in January 2024, with more than 30% of new SKUs including cutting-edge technologies such as Goodyear SoundComfort and SealTech.
Goodyear SoundComfort technology delivers a quieter driving experience, optimising the tyre for EVs. All new sizes are designed to ensure drivers have full confidence in selecting the optimal tyres for their vehicle, regardless of its powertrain.
Meanwhile, several new sizes will feature Goodyear’s SealTech technology. This cutting-edge development automatically seals tyre tread punctures up to 5mm in diameter.
In 2023, Goodyear was awarded by the prestigious German magazine Auto Bild “Top Manufacturer of the Year of Summer Tires” especially due to the outstanding performance of the Eagle F1 Asymmetric 6. Testers from the publication praised its “premium tread pattern with exemplary performance on dry and wet slopes, outstanding mileage”.
Sonia Leneveu, Director Marketing Consumer Europe, Goodyear: “With the growing complexity in the market and the continued rise in demand for SUV fitments, we are glad to be offering our award-winning Eagle F1 Asymmetric 6 in its most complete line-up ever.”
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