Giti Tire Extends Non-Exclusive Distribution Agreement with Nordics Partner Vianor

Giti Tire has extended its non-exclusive distribution agreement with long-term Nordics partner Vianor, ensuring the GT Radial and Giti brands continued presence in Finland, Norway and Sweden.

Running from 2022-2024, it takes the relationship between the businesses well past its 20th anniversary mark.

The new deal covers GT Radial passenger car, SUV and light truck tyres (both summer and winter) as well as Giti heavy truck and bus products. Vianor distributes through a mixture of their own self-branded stores and independent retailers, with over 500 plus points of sales across the three main countries.

“Nordic tyre market is going through a period of high uncertainty caused by several global events in the past years and months. However, thanks to our excellent relationship with Giti Tire we have a solid foundation to plan with certainty and meet our specific business goals”, says Lauri Halme, Head of Business Area B2B at Vianor Holding Oy.

Stephen Childs, European Operations Director (PCR/LT) at Giti Tire, added: “The Nordics is a hugely important region for our European operations and we cannot be partnered with a better company than Vianor as we look to grow our presence and sales across passenger car and truck and bus segments.”