General Tire Partners with British Basketball to Deliver Slam Dunk Showstopper

General Tire has partnered with The British Basketball League to deliver a first-of-its-kind basketball dunk competition, at the top of The O2.

The competition is designed to build excitement in the countdown to the play-off finals, which take place later this month.

Leicester Riders star and highflyer Blake “The Showman” Bowman headed 52 metres up onto the roof of The O2, overlooking London’s iconic skyline, where he recreated a series of epic slam dunks from this year’s regular basketball season.

A judging panel of experts were on hand to cast their verdict on the ‘Dunk of the Season’, and in the end, Bowman’s very own windmill jam came out on top, crowning him champion of the British Basketball League “Now You Know” Dunk Challenge, bought to you by General Tire.

The activity celebrates another incredible year for The British Basketball League and the growing popularity of basketball in the UK. An expected capacity crowd of close to 17,000 fans are set to generate an electric atmosphere inside The O2 at the playoff finals on 14th May – a flagship event also set to be broadcast live on Sky Sports.

Pete Robb, Marketing Director for General Tire said: “There were some raised eyebrows when the dunk challenge was first suggested – but that’s what General Tire is all about! Our mantra is that Anywhere Is Possible, so we’re always pushing the boundaries and striving to achieve ultimate performance.

“Our sponsorships and partnerships give General Tire an exciting point of difference. As basketball, in particular, continues to take off in the UK, we’re making sure we’re front of mind for more and more drivers when their next tyre replacements are due or when they’re preparing for their next adventure.”

The British Basketball League’s Head of Marketing and Communications, Joe Edwards, said:

“Make no mistake, this season the British Basketball League has made history and we’ve taken the sport we all love to new heights.  We wanted to do something to grab the attention of basketball fans and the general public and celebrate the end of season Play-off’s at The O2.

“Whilst a completely crazy idea it might seem, it made complete sense to do this, and we hope basketball fans worldwide enjoy what the British Basketball League has to offer.  I want to say a special thanks to our partner General Tire, and all of our other partners, the players and our staff for sharing our vision together and making this possible.”

British Basketball has never been at such a high – in every sense of the word, after another meteoric year for the league, which has seen incredible progress both on and off the court. The league has had record viewership across its broadcast, fans have packed into arenas across the country each week and the men’s championship champions, London Lions, proudly flew the flag for UK basketball in a record breaking run in the EuroCup.