As a thriving and growing UK tyre wholesaler GB Tyres are always looking to enhance its product portfolio and improve its offering to UK retailers. Part of the business’s growth plans includes working with strategically selected brands and partners on a long-term basis, particularly where the brand is well respected in the industry and has values which align with its own.
GB Tyres are delighted to share that they have been appointed official UK distributor of Kenda passenger car, SUV, 4×4 and van tyres and are looking forward to an ongoing partnership with the brand.
Following an in-depth review of its current brands and a review of the marketplace GB Tyres and Kenda began discussions in early 2023. It quickly became apparent that the two organisations aligned in their ethos and their subsequent requirements for a business partner.
Sukhi Singh, Managing Director, GB Tyres commented “We feel the Kenda brand perfectly complements our existing product ranges. Kenda products offer excellent quality backed up with European R&D at a fantastic value premium economy price point, perfect for the UK market.”
With a history going back to the 1960’s, an award-winning product range, and an approach that sees the brand continually developing and progressing, the Kenda brand has a lot to offer. In 2016 Kenda established its own European Technical Centre. The results of which can clearly be seen in the high quality products that have recently been brought to market. These tyres are delivering tyre test results that are highly respectable. The KR210 was recently ranked 11th out of 50 tyres by ADAC in its 2023 205/55 R16 test. The test Included 8 premium products and 13 mid-range. The KR210 was placed 5th for straight aquaplaning and 8th for curved aquaplaning. Incredible performance for a very competitively priced product, and a clear demonstration of a focus on performance attributes that are important to the UK market.
Henno Plaggenborg, Director Automotive Division, Europe at Kenda Tyres, commented “We are delighted to appoint GB Tyres as our official UK distributor. We feel confident the team will represent our brand professionally and provide an excellent service to UK retailers. We are thrilled to find a suitable partner who is always evolving and moving forwards and look forward to a long and successful partnership.”
GB Tyres have already accepted delivery of it’s first Kenda containers and a selection of the range is available for immediate delivery. Over the coming weeks and months, the range of Kenda stock available for immediate delivery will continue to grow. GB Tyres will have exclusive access to the entire range of PCR, SUV, 4×4 and van range in the UK.
The product range is extremely comprehensive and covers the majority of passenger vehicle requirements. UHP, HP, Touring, and Eco focussed tyres are all available. The range also Includes track day tyres, All-Terrain and Mud-Terrain tyres, as well as winter and all-season products. The line-up comprises close to 700 unique SKUs in total.
GB Tyres would be delighted to discuss supplying Kenda in your area and are happy to consider local exclusivity with suitable retailers. They will also be developing a range of dealer support materials and working closely with Kenda Europe to develop the brand in the UK.
