Future Mobility Illuminates The Future of Tyres and Wheels 

THE TIRE COLOGNE will open its doors on 9th-12th June 2020. Around 500 exhibiting companies from around 40 countries will then present their range of products and services at the leading international tyre and wheel trade fair from 9 to 12 June 2020, including nearly all well-known key accounts from the focus segments. However, THE TIRE COLOGNE not only convinces with the quality and depth of the offering. It at the same time makes trends and themes experienceable. The event and congress programme, including star-studded conferences, theme areas and special events, will also provide additional information and emotional inspiration. THE TIRE COLOGNE targets tyre manufacturers, tyre retailers, car service providers, workshop outfitters, recycling, tyre retreaders and all companies involved with the tyre and car industry. The international industry trade fair is organised by Koelnmesse and the industry sponsor, the German tyre retailers and vulcanisation trade association (BRV).

The event programme of THE TIRE COLOGNE is oriented to questions currently affecting the industry, and, with the planned events, offers real added value to the trade fair in terms of information and communication:

Mobility of the future
How will mobility change in future? And what effects will the changes have on people and society? Above all, what does changed mobility mean for tyres as a product? Which innovations and pioneering concepts already exist today? THE TIRE COLOGNE addresses questions of particular importance to the tyre and wheel industry with the “Future Mobility” special area. In cooperation with the future researcher, Prof. Sascha Peters, one of the most renowned material and technology experts in Europe, four visionary approaches to how the tyres of the future might change will be presented: foldable, airless, sustainable and 3D-printed. There will thus be a 3D-printer on site that “prints” tyres from carbon – a futuristic production process as a live experience. Supplementing this, the planned driving course will stimulate active participation with autonomously controlled or electrically-powered vehicles.

Conferences and special events on the topic of sustainability
The theme of sustainability of course plays a decisive role at the Global Retreading Conference on the first day of the trade fair. As a networking event for the global retreading industry, the conference provides insights into the most important technologies, trends and developments of the industry, this time according to the guiding motto of “Retreading in the Circular Economy”. In a discussion session with high-level national and EU politicians, the focus will be on themes of sustainability and the basic political conditions for the promotion of retreaded tyres.

The “Recycling Forum” offers a complete overview of the decisive aspects in the field of tyre recycling. The special area is organised by “Retreading Business” and “Tyre & Rubber Recycling”, the two most important trade journals of the global industry. As of the second day of the trade fair, current trends, new technologies and trade themes will be presented here. To this purpose, renowned speakers will provide exclusive and valuable insights and will subsequently be available for discussion and to answer questions.

The Recycling Chain exhibition this time focuses on end products made of recycled tyres. What does the tyre still have to offer? What industries use products made of old tyres? How big is the respective market? In the exhibition, trade fair visitors will receive insights into innovative solutions for various industries. The main market share is composed of special substrate surfaces for the sports segment. However, materials of recycled tyres also play a major role in the construction industry and in the traffic segment. Research is currently being carried out revolving around the recycling of rubber as a component for new tyres.

All events on the theme of retreading/recycling will this time take place in hall 9, in which the exhibitors of this segment will also present themselves with their products and solutions.

Practical demos on proper mounting of tyres/wheels
Following the positive response to the “Utility Vehicle Tyre Mounting” practice demo organised by the BRV and the wdk (German Rubber Manufacturers Association) at THE TIRE COLOGNE 2018, mounting demonstrations for other tyre/wheel segments will take place at this year’s trade fair:
– The focus for the mounting of motorcycle tyres will be on the mounting and removal of the rear wheel.
– In the car segment, attention will be paid mainly to the “wdk-certified mounting of UHP and run-flat tyres”. Here, BRV and wdk will provide practical information and demos with the support of workshop outfitters and trainers.
– Last but not least, the BRV, in cooperation with partners, will install a joint “Proper mounting of large tyres” action area at the trade fair. Here, the mounting and removal of tyres for agricultural and forestry vehicles will be shown at approx. 60-minute intervals. A special vehicle from the segment for the mobile mounting of earthmover tyres will also be exhibited here.
TYRE Stage 2020 – the stage for trends and themes
With a focus on trends and strategies in an increasingly digitalised market, the trade visitor will find solutions for their online marketing and best practice examples for pioneering services that enrich the industry on the TYRE Stage of THE TIRE COLOGNE 2020. The TYRE Stage will primarily also be a forum for the focal themes of the study on the status of digitalisation in five European core markets of the tyre/wheel industry recently realised by the Institut für Handelsforschung Cologne (IFH) on behalf of Koelnmesse. Experts will provide an overview of various facets of the thematic areas of digital transformation/digital tools/mobility trends/recruiting specialists here in discussion sessions and brief lectures and subsequently also be available on a one-to-one basis to exchange ideas with audience members.

Learning from one another with the TYRE Store Checks
In order that international visitors can exchange ideas on themes from the tyre specialist trade with a practical orientation, Store Checks of select tyre specialist traders will be carried out parallel with THE TIRE COLOGNE. With the Store Checks of the companies on site, participants acquire a unique view of processes and can directly transfer the insights revolving around the theme of tyres acquired at THE TIRE COLOGNE to their practice. Store Checks will be offered for the offer focuses of car and truck/car tyre trade/service. You can find more information and book tickets for the TYRE Store Checks under:

More information at www.thetire-cologne.de