Fred Sherwood Group Returns to Michelin

Michelin has secured a new three-year Effitires contract to supply, fit and manage the tyres across the Fred Sherwood Group’s entire HGV fleet – totalling in excess of 650 trucks and trailers.

The deal includes Fred Sherwood Transport, Bulk Freight, KJ Transport and George Varney Bulk Services – marking a return to a 100 per cent Michelin policy for the Group, following several years of running a rival manufacturer’s tyres.

During negotiations, Michelin Key Account Manager David Young was able to highlight the proven sustainability benefits of running a Michelin policy, plus the unrivalled total cost of ownership of the product.

Ashley Sherwood, Director at Fred Sherwood Group, says: “After a few years using a competitor’s rubber, we decided to return to Michelin. We have always known the quality of the product and are big admirers of Michelin’s ethos for innovation.

“Having spoken to David at length, we were reminded of the great level of service we have always received from the whole Michelin team. Plus, the work it puts into ensuring its products and solutions cut CO2 emissions and reduce fuel consumption is hugely impressive. Any way we can help our customers limit their carbon footprint is so important to us.”

Fred Sherwood Group will be utilising MICHELIN’S X Multi regional range for the trucks and trailers which operate predominantly on the road, and robust MICHELIN X Works fitments for its on/off-road fleet.

As part of the new deal, dedicated Michelin technicians – who will be located on-site at the Group’s two main depots in Shepshed and Castle Donington – will fit and maintain the tyres as well as carrying out regular fleet checks to help reduce downtime.

Fred Sherwood Group will operate a multi-life Michelin policy, with the Michelin technicians regrooving tyres once the tread depth reaches 3-4mm – extending tyre life by as much as 25 per cent. Worn casings are then sent back to Michelin for retreading into MICHELIN Remix tyres, which offer virtually the same performance as new Michelin tyres. The Group will also fit Encore retreads for some of its more rugged, off-road work – which are manufactured alongside the Remix product in Stoke-on-Trent.