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FIS Alpine Ski World Cup Sponsorship Deal for Apollo Tyres

Apollo Tyres has signed a new three-year agreement to sponsor the FIS Alpine Ski World Cup, using the annual showcase of elite alpine skiing talent to raise global awareness of the award-winning Vredestein winter and all-season premium tyre ranges.

The annual FIS Alpine Ski World Cup is widely considered the premier competition for alpine ski racing outside the Winter Olympics. Held each season from October to March, the FIS Alpine Ski World Cup will take place on iconic slopes mainly across Europe and North America.

During the 2023/24 season, Vredestein branding will be present across 26 races in a number of positions. This includes at the start line, along the course, at the cascade, finish area or on all competition numbers, depending on the specific event.

The agreement was brokered by Infront, a long-term marketing partner of the FIS Alpine Ski World Cup.

Benoit Rivallant, President and CEO at Apollo Tyres says: “We’ve found great success in driving brand recognition through major international sporting platforms, including Premier League football and the 20km de Paris mass participation run. This new partnership – part of our broader strategy for participation in skiing events and related activities – represents another valuable opportunity to engage with discerning motorists who appreciate premium-quality products that perform well in any environment.”

First produced in the Netherlands in 1908, Vredestein premium tyres are famed for their quality and innovative design, and have proved particularly popular within the all-season and winter segments. The brand pioneered all-season tyres in the early 1990s and remains at the forefront of the market. In December 2022, Apollo Tyres launched Europe’s first dedicated EV tyre in the form of the Vredestein Quatrac Pro EV. The tyre builds on the success of its previous all-season products, and introduces a range of new features to manage the elevated torque and higher vehicle weight typical of modern EVs.

The award-winning Vredestein Wintrac and Wintrac Pro winter tyre ranges offer all-weather performance with impressive levels of handling and stopping power on snow and ice. Designed and manufactured in Europe, these tyres feature advanced compounds and tread patterns that ensures the best possible traction in the most challenging conditions.