Firestone, the iconic tyre brand, are delighted to announced that they will be back at All Points East in London, after confirming it will sponsor the event for a fourth time.
All roads will lead to the hugely popular London music spectacular, which will be held in Victoria Park this August, extended to run over over six days for 2022. It will take place on Friday 19th & Saturday 20th August and then from Thursday 25th to Sunday 28th August.
It’s been five years since All Points East launched and this will be the fourth time that Firestone has added its considerable presence, with its high-profile Firestone Stage making a welcome return. The Firestone Stage will feature some of the best up and coming talents in music and allow the audience at All Points East to experience the performances of some amazing new talents in the industry.
Music partnerships have become a mainstay of Firestone’s marketing activities, with All Points East representing its headline sponsorship in 2018, 2019 and 2021, allowing the brand to communicate with this vibrant audience.
And although many of them will know Firestone for its high-quality and reliable tyres, music has always been an integral part of its DNA. This dates back 90 years to when ‘The Voice of Firestone’ radio programme helped talented musicians to launch their careers.
“We are delighted to be back in 2022 to All Points East, with the Firestone Stage,” said Firestone UK’s Marketing Manager Andy Mathias.
“We are looking forward to seeing a huge audience of music lovers at an incredible event in a brilliant setting experiencing the some of the best up and coming talents in music on the Firestone stage. These acts will be selected in the run up to All Points East, and the Firestone Stage provides a great opportunity for emerging acts to showcase their talents. All Points East will be a really exciting event for this year now taking place over 5 days and we can’t wait!”
For more information on the line-up on the Firestone Stage at All Points East please visit https://www.allpointseastfestival.com/.
For more information on Firestone, visit https://www.firestone.eu/
