Falken Tyre Europe is excited to present the 30th edition of The Nines, an action sports showcase for which it has been a key partner of for four years. The 2022 event is underway, running from April 4th to 9th at the picturesque Crans-Montana alpine resort in the Swiss canton of Valais.
There, a selection of top international skiers and snowboarders (including multiple Olympic Gold Medallists) have gathered to demonstrate their abilities for six days in a non-competitive environment, creating visually stunning content. This year’s specially designed arena is the event’s most ambitious yet, featuring steep slopes, technical jumps and multiple bowls made from 100 per cent natural snow. This year’s Nines will also see live audiences return for the first time in two years and is expected to be followed by a huge number of fans worldwide across multiple social media channels with hundreds of breathtaking images and videos set to be produced during the event. The Nines social media presence includes 185,000 followers on Instagram, 85,000 likes on Facebook and 49,000 YouTube subscribers.
“We are extremely excited to take on the role of presenting partner of The Nines in 2022. This showcase of athletic ability and action sports remains a great fit for our business,” comments Dennis Wilstermann, responsible for marketing at Falken Tyre Europe, discussing the commitment of the tyre brand. “Our values at Falken are reflected in The Nines, as it encapsulates levels of elite performance that we strive for each day. We also believe that The Nines holds a great appeal for Falken customers, its exceptional levels of reach to our target demographic makes it a perfect fit.”
