Family-owned automotive specialist Elite Garages has continued its steady growth with the opening of two new branches in Croydon and Poole in December. The latest additions follow the opening of the Dorchester branch in August and form part of a broader expansion programme, which will see three further sites launched in early 2026 in Bristol, Weston-super-Mare and Exeter.
The new openings further extend Elite Garages’ footprint to 24 retail branches across the south of England, supporting the company’s long-term commitment to serving local motorists with high-quality, dependable vehicle care. Customers visiting the new branches can access a full suite of services, including MOTs, tyres, servicing and mechanical repairs, providing a convenient and comprehensive solution for everyday motoring needs.
The Croydon branch is situated at 114–116 Thornton Road, Thornton Heath, CR7 6BB, opposite Sainsbury’s, in a prominent and easily accessible location. Its central position allows customers to leave their vehicles while taking advantage of nearby shops and amenities. Inside, the branch features a modern reception, advanced Bosch diagnostic technology and a friendly, experienced team dedicated to delivering efficient and professional service.
In Poole, the new branch is located at 1 Fernside Road, BH15 2QT, directly opposite the Bournemouth & Poole College Campus. The site offers a spacious and contemporary waiting area alongside a fully equipped workshop. Skilled technicians are on hand to carry out a wide range of repairs and maintenance, ensuring the same high standards found across the Elite Garages network.
With a history spanning more than six decades, Elite Garages has remained a proudly family-run business, earning a strong reputation for trust, reliability and customer-focused service. The addition of the Croydon and Poole branches represents another step in the company’s sustainable growth, underpinned by its core family values.
Managing Director Richard Whittemore commented on the expansion: “We’re delighted to open two new branches this month. Both the Croydon and Poole teams have had a fantastic start, and the response from customers has been extremely positive. As we look ahead, we remain committed to offering a professional service combined with the personal approach that sets us apart as a family business.”
Operations Manager Dave Morrison added: “As part of the Bosch Car Service network, our new branches benefit from industry-leading diagnostic equipment, comprehensive training and consistently high standards. With modern workshops, comfortable waiting areas and a dedicated team in place, our focus is on providing an honest, reliable and great-value service that customers can trust.”
Across all 24 branches, Elite Garages delivers a wide range of automotive services, from MOT testing, brakes, clutches and exhausts to advanced diagnostics and general repairs. The business also carries extensive tyre stocks, covering everything from budget-friendly options to high-performance ranges. Customers can reserve tyres online and take advantage of same-day fitting, helping to make the process straightforward and convenient.
Offering free vehicle safety checks throughout the year and placing customer satisfaction at the heart of its operations, Elite Garages aims to quickly become a familiar and trusted presence in both Croydon and Poole. As the business looks towards further expansion in 2026, it continues to blend modern automotive expertise with the principles of a long-established family enterprise.
To find out more, visit www.elitegarages.co.uk.
