Elie Sleiman Appointed General Manager at Magna Tyres Singapore

Magna Tyres Group is pleased to announce the appointment of Elie Sleiman as General Manager of its Singapore office, effective from March 1st. Elie will lead sales within the Oceania & South East Asia Region and has responsibility for extending the Magna brand presence, distribution network and will focus on developing strong customer relationships.

In recent years the Magna brand has conquered a significant market share in the
region, but due to the forecasted market potential and huge demand for the brand, Magna Tyres sets the goal to further expand the continuous growing customer base and enhance the strategic, long-term relationships within this high potential region.

Following the company’s strategic vision to solidify it’s position as a global leading 2nd tier tyre brand in the world, Elie will contribute to improved product-servicing capacity, efficient communications, more personalized attention and local customer support on a daily basis.

Elie has held a number of managerial positions at a premium major brand in many markets. He has 19 years of experience in the tyre industry, including strategy, business analysis, project management and operational roles, all with increasing responsibility. With his many years of experience, knowledge of the market and extensive network, he will play a crucial role to boost the already strong presence of the Magna brand.

Speaking about his new position, Elie Sleiman said: “I am very delighted to have been appointed to this role at such a challenging time for the company. I am looking forward to working closely with the Magna team to achieve our growth ambitions and sales objectives; to expand the presence of the Magna premium quality tyres at our end users and distribution networks.”