Double Customer Choice Award Win for Yokohama

DriverReviews, the independent website aggregator of tyre reviews, has awarded premium tyre manufacturer, Yokohama, two coveted awards 2023 Customer Choice Awards in its .

Based on reviews from more than 360,000 drivers, the awards recognise the best rated tyres by real drivers leaving genuine, verified feedback about their tyres.

With awards presented in nine categories, Yokohama achieved an overall win in the Best Tyre for City Cars category for the Yokohama BluEarth ES32, and was Highly Recommended for the Best Tyre for Medium and Large SUV category with the Yokohama BluEarth-GT AE51.

Speaking at the awards presentation, Peter Fairlie, CEO, Yokohama UK, said: “Drivers are at the centre of everything we do at Yokohama, so it’s incredibly pleasing to have been awarded these two fantastic accolades which are a result of genuine feedback from real drivers.

“Furthermore, with our extensive motorsport heritage, Yokohama is most often associated with high performance tyres. However, as these two awards demonstrate, we have an incredibly strong range of tyres across all vehicle categories, including SUVs and eco-friendly tyres with our BluEarth range.”

Adam Butcher from DriverReviews presented Yokohama with its award wins, stating: “For many shoppers, the tyre buying experience is not a simple one, so our reviews and awards are designed to help consumers make an informed choice. We congratulate Yokohama on its multiple awards wins, an accolade which truly reflects the quality of the company’s products and its efforts to provide the very best for drivers.”

For more information about the full range of tyres from Yokohama, visit