Davanti’s Protoura Race tyres made their mark in Ecuador during the 10 Horas Ecuador (10 Hours of Ecuador) – a major annual endurance motor racing event.
Held at the Autódromo José Tobar in Yahuarcocha, Ibarra, Ecuador, the endurance race featured national and international drivers competing on Davanti Protoura Race tyres. Out of 78 teams, 58 were fitted with Protoura Race across 4 different categories. This partnership marks a 3-year deal with FEDAK (Ecuadorian Automobile and Karting Federation) to be the tyre supplier for the National Circuit Championship of Ecuador.
The agreement has been led by Davanti’s Ecuadorian customer, Llantas 247, making Protoura Race the official tyre for the National Championship, meaning drivers across all applicable categories will drive on Davanti Protoura Race tyres.
This has secured the supply of Davanti Protoura Race tyres within the territory for at least the next three years, a positive step for the Davanti brand in cementing its presence as a key market player in Ecuador.
During the event, Davanti’s brand visibility was at an all-time high, with prominent branding displayed throughout the circuit, reaching trackside spectators, a national television audience, and local digital channel broadcasts. Llantas 247 further amplified Davanti’s presence by organising a dedicated stand at the paddock entrance and provided a mobile workshop offering free mounting and balancing, making Davanti the central hub for competing teams.
Federico Diaz, Davanti International Sales & Marketing Executive for Latin America, commented: “The high-frequency brand exposure that we received across national media helps us to build mass-market trust and accelerates our transition from a “new player” to a household name. The premium service at the track also helped to highlight our professional positioning in the market and increased our customer retention.”
“The Protoura Race’s performance on the track and technical feedback was consistently positive, especially when it came to efficiency and longevity. In a 10-hour race, teams would usually expect to use more than 5 sets of tyres. With Davanti, the average was only 3-4 sets, proving the product’s superior durability on what is known to be a very abrasive track.”
“When it comes to product performance, the efficiency of Protoura Race is our strongest sales argument. We offer “podium performance” with a significantly lower cost-per-kilometre than the competition. As a testament to the tyre’s quality, one team managed to finish the entire qualifying session and the full 10-hour race on one single set of tyres.”
Federico concluded: “Another success story saw a factory-spec racing Renault Clio running a set of premium tyres which failed during testing, so they made the switch to Davanti. This resulted in them coming first in the category and achieving the fastest lap of the race.”
“The Davanti team, alongside Llantas 247, are now looking ahead to the rest of the championship, including the 12 Hours of Ecuador, where they hope to make an even greater impact on and off the track.”
