When winter conditions are at their toughest, drivers need tyres they can trust. Building on more than 100 years of tyre‑making heritage, Cooper Tires is expanding its winter portfolio across passenger cars, SUVs and light commercial vehicles, delivering confident performance and solutions designed for real‑world winter driving in the EMEA markets.
The new range underlines Cooper’s continued investment in the region, reinforcing its commitment to practical, hard‑working tyres that reflect the toughness and authenticity at the core of the brand’s new global identity.
The broadened winter portfolio provides 92% market coverage, ensuring customers across EMEA have access to the right winter tyre solutions for a wide range of vehicles.
Built for Winter, Designed for Confidence
Winter driving brings unpredictable challenges, from wet and icy roads to snow‑covered surfaces and falling temperatures. Cooper’s winter portfolio is engineered to help drivers stay in control when it matters most, offering tyres designed to perform consistently across demanding winter conditions.
The winter range includes Cooper Winter and Cooper Winter Van.
Cooper Winter: Confident Performance in Demanding Winter Conditions
Designed for passenger cars and SUVs, Cooper Winter is engineered to deliver dependable braking and handling when winter sets in.
A combined high‑silica compound with oil and resin technology supports performance on wet and snowy roads, while a high density of sipes enhances traction and braking in snow. An optimised casing design across the size range helps improve efficiency without compromising winter performance.
The Cooper Winter portfolio includes 132 SKUs, covering rim sizes from 14 to 21 inches. The range is EV‑ready, supporting the requirements of modern vehicles.
Cooper Winter Van: Durability and Reliability for Winter Workloads
Developed specifically for vans, Cooper Winter Van focuses on durability, mileage and control in winter conditions, helping businesses stay mobile throughout the season. The tyre features V‑shaped grooves engineered to support dependable wet handling, while an interlocking groove network helps enhance snow traction. A tread block strengthener contributes to long‑lasting performance, supporting demanding daily use during winter months.
The Cooper Winter Van range includes 20 SKUs, covering 14 to 17 inches and is EV‑ready.
Ben Crawley, General Manager, Consumer Replacement Europe North, Goodyear, said: “The expanded winter portfolio forms part of Cooper’s broader investment in the brand, following the unveiling of a bold new global brand identity rooted in toughness, confidence and real‑world capability. This is supported by renewed product investment, dedicated customer activation programmes and marketing activity designed to build awareness and consideration across Europe.”
As drivers look for practical, year‑round tire solutions that can handle changing road and weather conditions, Cooper Tires is strengthening its all‑season portfolio across passenger cars, SUVs and light commercial vehicles.
Drawing on more than a century of tyre‑making heritage, the expanded all-season range is designed to deliver reliable, well-balanced performance and durability for real-world driving across the EMEA region.
The broadened portfolio delivers 89% strong and competitive market coverage fitting key European vehicles, ensuring customers have access to the right all‑season solutions.
This expansion forms part of Cooper’s continued investment in EMEA, bringing the brand’s tough, authentic and straightforward character to a versatile all‑season offering.
Ready for the Real World, All Year Round
From snowy winter mornings to warm summer journeys, all‑season tyres must cope with a wide variety of weather conditions. Cooper’s all‑season portfolio is designed for drivers seeking dependable performance throughout the year, offering confidence, longevity and control across everyday driving scenarios.
Covering passenger cars, SUVs and vans, the range includes Cooper All‑Season and Cooper All‑Season Van, with both ranges featuring the 3PMSF marking.
Cooper All‑Season: Balanced Performance in Every Season
Designed for passenger cars and SUVs, Cooper All‑Season delivers confident, well‑rounded performance across wet, dry and variable conditions.
3D blading technology supports effective braking throughout the year, while smooth handling characteristics provide confidence across changing road surfaces. An enhanced footprint helps ensure even wear and long‑lasting tread life, helping drivers go further on a single set of tyres. A robust carcass contributes to stable handling and consistent performance across a wide range of driving situations.
The Cooper All‑Season range includes 84 SKUs, covering sizes from 14 to 20 inches. The portfolio is EV‑ready, supporting modern vehicle requirements.
Cooper All‑Season Van: Durability and Mileage for Everyday Business Demands
Developed specifically for vans, Cooper All‑Season Van focuses on strength, mileage and dependability for drivers who rely on their vehicle every day.
A high number of sipes working in interaction with the cap compound supports enhanced all‑season braking, while deep treads are designed for enduring performance mile after mile. A robust casing, engineered for heavy loads, provides the durability needed for long‑term use and demanding working conditions.
The Cooper All‑Season Van range includes 18 SKUs, covering 15 to 17 inches, and is EV‑ready, supporting the evolving needs of modern van fleets.
Ben Crawley, General Manager, Consumer Replacement Europe North, Goodyear, said “Cooper is focused on doing what really matters for drivers – delivering dependable tires with strong coverage, proven performance and real‑world durability. Backed by more than 100 years of heritage and a renewed investment in product and brand across Europe, our all‑season portfolio is designed to give customers confidence all year round, whatever the road or the season.”
